The International Exhibition Industry Association has named UFI Coalon Games the UFI Marketing Awards 2023 winner, which is a prize that recognizes exemplary marketing initiatives since 2001.
Games are jointly organized by the German Games Industry Association, the world's largest annual Games Festival, Quenmes and Games.
This year's award program has invited marketing professionals throughout the exhibition industry to share their projects under the theme "The Big Picture: Business Business and win the future with strategic marketing" theme. The award recognizes marketing techniques that best show how companies make various improvements in products, prices, communication, sales, digital services, partnerships, etc. Show performance has a measurable effect. It is chosen as a winning marketing strategy.
The ability to overcome the challenges of the short -term market helps to increase the show in the next three to five years.
“The strategy is as important as the ability to adapt to unexpected situations. The new hybrid approaches, strong partnerships, a dedicated following from both the public and the game development industry, and the clear attitude of the development team about the gamecom key contributes to the success of the gaming event, implementing its marketing strategy. "UFI Marketing Award 2023 is for colon," said Dorota Walush, UFI Marketing Working Group's chair.
Gamecom director Team Andres added: "Quenmesses and our partner and co -organizational game - in favor of the German Games Industry Association, I would like to reveal how glad we won the UFI marketing award for its successful position. Its durability market and in the future. Digital. Digital. Our strategic focus on time and preparation about the steps has contributed to our success. Throughout this journey, we maintain close relationships with gaming communities and gaming companies, understand their needs and provided them appropriate format. I am our partner, exhibitors and patrons I would like to thank the incredible support, with Li, with the hard working team and the Quenmes, was essential for our success.
Judges have recognized two final contestants for the quality of their submission: Targi W Krakowie (Poland) - Krakow Book Fair and IBTM World RX Global (UK) - IBTM Campaign 2022.
In June 2023, the UFI at Mastricht in the Netherlands presented all the finalists to a jury at the European Conference.
More information about UFI rewards can be found at www.ufi.org/aards/
The UFI Award winners will share their projects at the 90th UFI World Congress, November 1-4, 2023 will be held on Las Vegas, USA. For more information about UFI World Congress, please see www.uFicongress.org/
