The acquisition allows you to focus on accelerated and scalable growth, as well as further investment in product strategy and innovation.
SAN ANTONIO , July 13, 2023 /PRNewswire/ -- Scaleworks, a B2B SaaS venture capital firm, today announced the acquisition of Full Circle Insights, known for helping companies drive pipeline growth with its marketing attribution and campaign measurement platform. The Scaleworks investment and partnership will accelerate Full Circle's strategic roadmap, enable product innovation, and improve its go-to-market strategy.
“Scaleworks is pleased to announce the acquisition of Full Circle Insights, which reflects a broader vision of empowering enterprises with advanced technology and data-driven solutions,” said Ed Byrne , co-founder and general partner of Scaleworks. "We are thrilled to welcome talented employees, valued customers and trusted Full Circle partners to our portfolio."
Market strategist Jason Ferrara becomes CEO. Ferrara has served as Director of Software Marketing twice with over thirty years of experience in global SaaS and B2B companies. Ferrara's experience will help Full Circle move to the next stage of growth while continuing to focus on the key measurement and attribution challenges that marketing teams face every day.
“I am honored to join the Full Circle team with its loyal customers and valued partners,” said Jason Ferrara . “Full Circle has created a great product that solves some of the biggest problems marketers face. Together, we intend to expand our roadmap and adapt our operations to meet ever-increasing demand.
Full Circle Insights enables B2B marketing teams to optimize their marketing efforts and increase revenue with Salesforce's proprietary technology. Recently, thanks to the company's strategic partnerships and significant industry recognition, Full Circle has grown significantly in the market.
Terms of the contract were not disclosed.
To learn more about Scaleworks and its portfolio of companies, visit www.scaleworks.com . To learn more about Full Circle Insights, please visit www.fullcircleinsights.com .
About Scaleworks
Scaleworks is a SaaS growth fund that buys and distributes B2B software to the lower and mid-tier market. Scaleworks' Venture Equity model takes a hands-on approach to scaling a company by opening new offices at its San Antonio headquarters, building go-to-market teams, focusing on category design and investing in effective growth capital. Recent portfolio companies include Profitero, Searchspring, Chargify and Earth Class Mail.
Complete information about the scan
Full Circle Insights provides marketing and sales performance measurement solutions to optimize a company's marketing mix and increase profits. The company offers multi-sensory attribution, full funnel metrics, and lead management technology. Built entirely on the Salesforce platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM veterans, and marketing automation professionals, Full Circle Insights has laid the foundation for marketing measurement to drive revenue.
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SOURCE Full Circle Insights, Inc.
