OTTAWA, ONTARIO , March 14, 2023 /CNW/. E-commerce company Trellis has launched its first 4P (Marketing Mix) automation platform that allows Amazon sellers to increase sales in one place.
By building best-in-class ad automation, marketers can use AI to manage all 4 elements of merchandising: product content, pricing, ad placement, and promotion.
Users can now consolidate and enable data under one roof. Trellis can answer questions like: how effective is your content, what are your estimated ad sales, and what is your best price.
AI solves the serious problem of trust
Merchandising costs are increasing and e-commerce companies are trying to fill gaps in marketing and analytics knowledge and skills. Trellis 4P Automation fills this gap by using AI to collect, analyze and activate 4P data. Trellis uses experts at a fraction of the cost to identify risks and opportunities.
"Existing e-commerce stores that don't have the skills, tools or merchandising processes can successfully integrate and automate the 4Ps," said CEO Fahim Sheikh . "We maintain simplicity by automating analytical thinking and tedious management."
Today, traders are dealing with thousands of data signals that need to be responded to in real time. As their product portfolio grows, people can no longer manage their business with spreadsheets and email.
"My team spends time gathering data on spreadsheets every week to make data-driven decisions. With Trellis, I not only keep my data in one place so I can finally make the right decisions, but I automate the execution of those decisions," said Toby Odunaya , CEO of Lux Wavers, a Trellis customer.
One way the grid allows users to take actions is through product life cycle labels.
For example, when identifying top sellers, businesses can use high-converting keywords, set Goldilocks pricing, automate promotions, and tailor their content to demand for these popular brands.
“In a world where e-commerce is booming, using AI to manage the 4Ps is no longer an option. "Full profit potential must be addressed," said Krishna Vemulapalli, Product Director. "Companies can improve customer experience, streamline operations, and increase revenue by achieving their goals in a sustainable and scalable way."
About the trellis
Trellis provides digital brands with high-quality e-commerce merchandising automation. Their solution aims to stimulate demand and drive profitable growth by simplifying inventory.
See original content: https://www.prnewswire.com/news-releases/trellis-supercharges-the-4ps-of-marketing-with-the-worlds-first-merchandising-platform-for-amazon-sellers-301770960. HTML
Source Trellis Corporation
See original content: http://www.newswire.ca/en/releases/archive/March2023/14/c4651.html.
