Because there are so many different approaches to content marketing, the value is just as wide. Depending on your content marketing strategy, you may have an in-house team dedicated to it, choose an agency or consultant, or start with a more do-it-yourself approach. Whichever path you choose, it's important to have an adequate content marketing budget so you can build an effective campaign and start seeing results. Here's a breakdown of how much different types of content marketing cost:
Blogging ($50-6000)
Blog posts can vary the most in terms of price because they have so many options. From freelancers to full-service companies on Fiver, this type of content marketing is usually worth the investment. Well-written SEO-optimized blog posts can be used over and over again, increasing your return on investment (ROI) over time.
Infographic ($100-2000)
The cost of an infographic depends on who creates it, how much information needs to be included, and whether there are special features such as charts or graphs. It doesn't matter how simple or complex your infographics are, it's important that they're visually consistent in style and brand, as customers recognize brands more quickly this way.
Video Clips ($250 - $3,000)
Videos have a slightly different pricing structure as they often operate on a PPV (Pay Per View) or Pay Per Click (PPC) system. This means you pay every time a video is played or someone clicks on a video ad. For example, if you pay 25 cents per click and your video gets 2,000 clicks, it will cost you $500.
White paper ($300 - $3,000)
Also, white papers often work on a fee structure, although in this case there is a download fee. As for the cost of this content marketing method, you should factor in any costs associated with website hosting.
User Generated Content ($0 - $2,000)
When customers love your brand and create content about it on social media, you benefit from organic marketing. If you want to level up and start partnering with influencers as a content marketing strategy, you may have to pay. Prices vary and depend on different categories, but they usually start at $150 per piece of content.
Comments and Reviews ($0 - $4,000)
Another free and effective marketing strategy is to get satisfied customers to leave positive reviews on your website or on Google. For many companies, these organic posts attract attention. But in other cases, some brands prefer to pay for high-end content, such as testimonial videos. These costs will add up because you need to budget for the videographer, editing and location, as well as paying for the talent featured in the video.
Podcast ($15 - $3,000)
Podcast ad values are calculated in cost per thousand listeners (CPM), which is the price you pay per thousand listeners. Ads are typically available in three placement options: before the clip that appears at the beginning of the podcast; the middle of the part that occurs in the middle of the episode; and post playlists that play after the podcast ends. Mid-range locations are the most expensive to shoot at right now, where audiences and participation are at their highest.
