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Project Impact
Maximize your brand strength
Leverage cutting-edge behavioral science research to create exceptional brands that create value for your customers and your organization.
- Collaborate with world-class educators to build a strong and sustainable brand that will grow your business.
- Get access to the latest behavior research methods.
- Access proven tools and practices with unique platforms to help you manage your brand.
- Find out how industry leaders meet the challenges of building successful brands.
- Improve your brand position, embed your brand promise into your organization and drive growth
- Use your brand strategy to create experiences that create value for your customers and return that value to your organization.
- Empower your organization to adapt to your marketing needs with unique frameworks and fresh perspectives.
Management experience
AVERAGE
Industry:
Average per group
Among the participants:
- Marketing Specialists
- managing directors
- Contractors
- Senior Functional Manager
The data above represents the top nationalities and top 10 industries of participants who answered our survey for the last full academic year.
Art by a recent member
- Food/drink/tobacco 28.6%
- Education 14.3%
- Finance - Commercial Banking 9.5%
- Entertainment/Sports/Entertainment 9.5%
- Yield 9.5%
- Transmission/distribution services 9.5%
- Agriculture 4.8%
- Consulting - other 4.8%
- Electronics 4.8%
- Finance - Central Bank/Ministry/Control/Public Finance 4.7%
The data above represents the top nationalities and top 10 industries of participants who answered our survey for the last full academic year.
Program content
Improve brand positioning. Grow your business.
Combine the latest evidence-based ideas with practice. Grow your business with a brand that creates value for your customers.
- Enjoy access to information about clients and managers.
- Understanding the needs and desires of consumers.
- Eliminate managerial bias in the implementation of customer-centric strategies.
- Explore the impact of brand decisions through behavioral research.
- Develop your brand strategy.
- Refinement of corporate identity.
- Identify your most valuable customers.
- Define an identity-based brand promise that resonates with your current target audience.
- Implement your brand strategy to drive growth.
- Learn the principles and methods for designing and managing customer interactions at various touchpoints.
- Build tools to create value for customers and reclaim that value.
- Implement a consistent brand strategy for business growth.
Get insights from educators and industry leaders
- Learn from our world-class educators who are leaders in brand management, consumer behavior, and the behavioral sciences.
- Get key industry insights from guest speakers who put theory into practice in the classroom.
Apply acquired knowledge to solve real brand problems
- Visit the London organization and learn about their branding right at the start of the program. Work in a small team to apply your new knowledge to these challenges and present your recommendations to the leadership of the organization over the weekend.
- Visit famous world brand stores and see how they deliver on their promises.
- Collaborate and interact with a global group of peers, share personal experiences, and discuss the latest trending industry topics such as digital tools and social impact.
- Advanced theory and practical experience of teachers.
- Learn about our relationships with leading London companies, leverage our connections and gain the confidence to work across cultures and markets.
- What is the application process?
- What is included in the cost of the program?
- If I come from abroad, do I need to get a visa?
You can apply for the program of your choice online. Acceptance is not automatic and your application will be reviewed by our program advisory team to ensure the best match between applicants and programs. Places in our programs can fill up quickly, so we encourage you to apply early and make sure your application is as complete as possible.
It includes all required study materials, program activities and excursions, as well as refreshments and most meals.
Please contact the relevant embassy in your country directly to find out if you need an entry visa to the country where the program will take place.
Download full FAQ
Simone Botti
Marketing teacher
Dr. Helen Edwards
Associate Professor of the Department of Marketing
David Farrow
Associate Professor of the Department of Marketing
Richard Hytner
Associate Professor of the Department of Marketing
Certificate in Management
This program may also be accepted as part of a management certificate. Develop your leadership prospects, improve your business skills, and design your own program with a combination of online and face-to-face training.
How to register?
Submit your application using our online application form.
Not ready to apply yet? Reserve your seat
- When can I apply?
We recommend that you apply at least three months before the start of the program to guarantee your place. The form will take approximately 15-30 minutes to complete.
- When will I hear from you?
We will acknowledge receipt of your application by email within 48 hours. We will review your request and respond to you within two business days. We operate on a first-come, first-served basis and acceptance is not automatic.
- Can I reserve a seat?
Yes! We can reserve a temporary spot for you for up to two weeks, but please be aware that full applications take precedence and programs often fill up months in advance. Reservations can be made online, by phone or by email.
Phone: +44 (0)20 7000 7302 Email: Email: sb@london.edu
- What are your language requirements?
The program is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you to provide proof of English proficiency.
- What if I have additional questions?
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