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satisfyAccording to YARDI's Marketing Vice President, new analytics and AI capabilities point to a bright future.
Esther Bonardi, VP of Marketing at Yardi Systems and Head of REACH at RentCafe Business Unit , joins MHN Associate Editor Jordana Rothberg to talk about how multifamily marketing has improved in her 30+ years at the helm and what's next. the industry.
In this section, you'll learn where automation and SEO have reached MLM today, and where new technologies like AI-powered search and marketing analytics have the potential to take the industry to new heights.
The conversation between Bonnardi and Rothberg was followed:
- Changes in chatbot usage over the last two or three years (1:00)
- National Research (3:10)
- Search Engine Optimization to Target Today's Tenant Differently (4:30)
- Marketing Analysis to Drive Multi-Family Marketing (9:30)
- The Next Big Thing: AI-Driven Search (12:15)
- لمککک کیں (17:00)