According to YARDI's Marketing Vice President, new analytics and AI capabilities point to a bright future.

Aster Bonardi's photo

Esther Bonardi, Vice President of Marketing at Yardi Systems and Head of REACH at RentCafe Business Unit. Image provided by Yardi Systems

Esther Bonardi, VP of Marketing at Yardi Systems and Head of REACH at RentCafe Business Unit , joins MHN Associate Editor Jordana Rothberg to talk about how multifamily marketing has improved in her 30+ years at the helm and what's next. the industry.

In this section, you'll learn where automation and SEO have reached MLM today, and where new technologies like AI-powered search and marketing analytics have the potential to take the industry to new heights.

The conversation between Bonnardi and Rothberg was followed:

  • Changes in chatbot usage over the last two or three years (1:00)
  • National Research (3:10)
  • Search Engine Optimization to Target Today's Tenant Differently (4:30)
  • Marketing Analysis to Drive Multi-Family Marketing (9:30)
  • The Next Big Thing: AI-Driven Search (12:15)
  • لمککک کیں (17:00)