The US egg industry is strengthening its leadership team with an outstanding food market specialist
CHICAGO , April 4, 2023. /PRNewswire/ -- The American Egg Council (USA) has appointed food industry strategist and veteran marketing expert Edward Hoffman as Vice President of Marketing and Communications. In this position, Hoffman will oversee the development and implementation of an integrated strategic marketing plan for the U.S. Egg Industry in both domestic and export markets. Under his leadership, the United States will work to protect and preserve the industry's reputation and promote demand for eggs and egg products through all channels of the food industry.
Hoffman brings extensive experience and expertise with brands and influencers across multiple food channels, research, and insights to support key U.S. strategic priorities, including innovation, sustainability, and egg nutrition. More than two decades of extensive marketing experience in the food industry includes program development and activation, enterprise-wide brand positioning, new product launches, and stakeholder engagement.
“ Ed Hoffman's expertise in sustainable food and beverage brands is a perfect fit to lead our collective strategic vision for the Americas by leading our Marketing and Communications team,” said Emily Metz , President and CEO, US. “Bringing creativity and passion to the entire marketing and communications team, Ed will lead campaigns that engage today's food shoppers and egg enthusiasts, highlight the diversity and health benefits of eggs, engage our diverse customer mix across our channels and showcase key investments.” Generations of American white farmers.
Hoffman comes to the United States from The Varick Group, a national consulting firm he founded that provides strategic communications to global brands, companies, and organizations actively working to improve the food system. He previously held leadership roles in a number of global communications companies where he managed multi-million dollar budgets in the food and beverage industry, designed high-profile initiatives for food and beverage brands, and led and supervised multiple team members.
Hoffman holds a Bachelor's degree in Business Administration from Augustana College and a Bachelor's degree in Sustainable Food Systems from Harvard Extension School.
About the American Egg Council (USA).
The home page of amazing eggs usa is the national product marketing organization for the egg industry in the united states. The mission of the United States is to increase demand for eggs and egg products through research, education, and promotion. It is located in Chicago, Illinois, USA. For more information, visit IncredibleEgg.org
Media connection.
Mark Dresdner
American Egg Table
356603@email4pr.com
415-596-8405
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SOURCE American Egg Board
