The additions will bring in talent from top brands and agencies to enhance the Goodway team's expertise in key areas.
New York, NY - Live News - Goodway Group
Goodway Group , a data and technology-focused digital media and marketing services company, has announced the hiring of four new strategic employees. Stephanie Estes joins as Media Director; Amy Krause joins as Senior Vice President of Customer Experience; Michael Arden will join as Vice President of Consumer Experience; and Amanda Wilson join as Director of Customer Experience and Retail Media. Each brings a wealth of experience to their new roles and will be instrumental in the company's growth across retail media, Goodway Group's agency and brand businesses and the wider trade media category.
Stephanie Estes brings more than 15 years of media and advertising experience to Goodway Group. Previously, he led media and strategic campaign planning at Cramer-Kraselt, Compass Point Media and Bernstein-Rein Advertising. Este's experience includes several years with Starcom MediaVest Group.
"As the media landscape continues to evolve, it's an exciting time to join the wonderful team at Goodway Group," said Estes. “New media such as CTV and retail media are of particular interest and it is important to consciously and fully incorporate them into your overall marketing mix. We strive to help our clients achieve their business goals through media investments. I look forward to working with our clients to define Goodway Group's approach to media strategies with the same spirit of innovation and excellence. "
Amy Krause was Senior Vice President of Customer Success at Motivation AI Persado, where she led a team of over 60 professionals and delivered valuable business results. Previously, he served in various roles at the Public Group for more than 14 years, leading executive agency operations and serving as head of resource management at Public Media, where he managed staffing needs during the pandemic and established the American resource management practice. media agencies.
In his previous career, Michael Arden was Senior Director of Information and Investment Systems at Omnicom Media Group for eight years. He brings more than 25 years of experience in marketing, media investment, operations, research and team building. Developing digital and media marketing strategy, implementing media enablement platforms and facilitating media operations for business success.
Finally, Amanda Wilson joins the Goodway team with over 10 years of experience in management, customer success and integrated marketing solutions. He previously served as Senior Advertising Account Manager at Tabola, Client Success Manager at Daily Health Group and Director of Media Planning and Account Management at Entercom.
“We are delighted to welcome Stephanie, Amy, Michael and Amanda to the Goodway team. Their combined experience is highly valued and will allow us to expand our services in critical areas of our business," said Michael Hayes, Chief Development Officer, Goodway Group. "Retail media in particular has become a dominant force in recent years. Goodway Group has been at the forefront of innovation in this area and we hope to continue to develop this business with others in the near future.
About Goodway Group
Goodway Group is a leading data and technology-focused digital media and marketing services organization with teams in the US and UK. Our diverse team of digital strategists, media specialists, technologists and data scientists has received prestigious awards for innovative marketing technology, impactful work and best-in-class remote jobs, including being named one of Ad Age's Best Workplaces for many years. Work, an AdExchanger Award for Best Use of Technology and two Martech Breakthrough Awards. The company has deep expertise in consumer and B2B marketing, brand performance advertising, retail media and merchandising, as well as advanced analytics, data, analytics and consulting using proprietary digital software technologies. Goodway Group is an independent media and marketing services company with over 90 years of history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook , Twitter or LinkedIn .
The Goodway team. Sincerely, Smart Digital.
Contact information
Alexandra Morrison
+1 214-604-9658
alexandra@kitehillpr.com
corporate website
https://www.goodwaygroup.com/
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