How To Build A Marketing Agency Partnership That Lasts

How To Build A Marketing Agency Partnership That Lasts

Aimee Madison is CEO and Chief Visionary of Taylor Marketing. Learn more here.

Partnering with an external marketing agency can be a major decision for many organizations. Brands rely on highly resourced agencies and rely on them to develop successful campaigns that deliver results. When profitability, customer relations and market share are at stake, it can be difficult for organizations to take this step.

Despite some organizations' reservations about working with outside agencies, I've seen how successful partnerships can be built. In my experience, you just need to partner with an agency.

Agency relations are human relations

Ultimately, a partnership between an organization and a marketing agency is no different from a partnership between two people. Agency partnerships built on trust and clear expectations, supported by effective collaboration and communication, need the same support as any other human relationship. When organizations approach agency partnerships as if they were developing strong human relations, they will feel more confident in trusting external marketing teams. They will also get better results.

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