The Surfside platform offers advanced search, SEO, native ads, audio and CTV to combine ads on one platform.
NEW YORK , Nov. 15, 2022 /PRNewswire/ -- Surfside Solutions Inc. ("Surfside"), an advanced marketing technology that unifies raw data across all customer touchpoints, announced today that advanced capabilities are available to cannabis-class business enterprises looking to fully connect their advertising channels and scale them into a central marketing platform. More transparent efficiency and allocation.
With this update, Surfside's platform now supports the entire marketing funnel from activation to measurement, making it easier to reach customers from search and programmatic to ROAS-based measurement and optimization. These additional capabilities allow advertisers to create holistic marketing campaigns through audience creation and activation processes, enable businesses to manage ad content, frequency, and sequence across all existing and potential customer media channels, reduce media cannibalization, and deliver fully connected campaigns and offers to consumers. apply it on all devices. can create advertising partners
Along with the upgrade to Surfside's platform, Surfside is expanding the company's service offering to include SURF Studio, an in-house design agency that supports search, SEO and digital media with data-driven creative advertising and dynamic landing pages.
"At Surfside, we wanted to make it easier for businesses to connect with consumers across the marketing funnel and create a single source of trust for all their media channels and vendors, and this expanded capability is an important milestone in that journey," he said. Michael Blanche , co-founder of Surfside. "We see agencies, brands and marketers using the Surfside platform as a core foundation for the rest of their marketing stack to unlock the full potential of their data."
Want to know more about Surfside's new offering? Email to hello@surfside.io .
ABOUT SURFING
Surfside is a fully connected marketing platform that collects real data across all customer touchpoints, enabling advertisers to better understand, target and measure how they can influence current and future customers. By combining the power of a Customer Data Platform (CDP) with a Demand Side Platform (DSP), Surfside simplifies the process of converting first-party data into personalized marketing campaigns to monetize audiences online and in-store.
