Avison Young's Andrew Fredricks explains the differences between commercial and multifamily marketing and the importance of supporting your team.

The varied landscapes of multi-apartment and commercial real estate marketing require different and subtle approaches. Additionally, marketing methods also differ significantly in small stores compared to large national companies. Avison Young Central Regional Marketing Director Andrew Fredricks knows how easy it is to deal with any situation.

Fredrick has been with Avison Young since 2015. He has over 15 years of marketing and journalism experience and has managed campaigns for hundreds of assets across various sectors and real estate types.

Over the course of his career, Fredrick has mastered all the nuances of marketing different types of real estate. Watch this edition of Top Marketers , where Multi-Housing News associate editors Jordan Rotberg and Fredricks discuss his current role in positioning himself and his team as a year-round strategic partner for align business activities. .

Follow them as they sink:

  • Fredrick's story and current job at multifamily company Avison Young (1:00)
  • Difference Between In-Store Marketing and In-Store Marketing (5:20)
  • What a housing recovery campaign could look like (10:00 a.m.)
  • Let's go back to the old ways of marketing (12:45)
  • Differences between apartment building marketing and commercial real estate marketing (16:10)
  • Why Multifamily Retailers Act as Translators (18:15)
  • The importance of marketing coordination as a strategic partner (11:00 p.m.)