The world of marketing moves at the speed of light.
It has not always been easy for marketers of all levels to keep up with these changes. But if you want to succeed in the rapidly changing world of digital marketing and keep your audience engaged, it's important to stay ahead of the curve.
As 2022 draws to a close, it's time to rethink your marketing strategy for the new year. Here are a few strategies you should consider incorporating into your business to maximize growth in 2023.
1. Live and video content
By 2021, it is estimated that consumers will spend 548 billion hours of streaming on mobile devices. Video content is one of the most effective ways to capture the attention of consumers. Users spend most of their time on channels offering live streaming and video content such as Instagram Reels, Tik Tok, YouTube Shorts and niche platforms such as Twitch.
This platform can be extremely lucrative, with live streaming generating a $78 billion creative economy by 2025. The average attention span is eight seconds, so it's important that your video grabs and holds viewers' attention.
2. Social business will continue to grow
Consumers can search for products and make purchases through social media and content creation platforms using apps like TikTok or Instagram. It's called social business. Social business is expected to reach nearly $80 billion by 2025.
What does this mean for entrepreneurs? Giving your customers a “link in bio” to your online store is one aspect of social business. With the advent of these sales channels, the process of finding customers and making decisions has changed in terms of when, how and where to do it. For example, leading companies are partnering with platforms like TikTok to create new relationships with consumers through fun and engaging content rather than traditional advertising methods.
3. The creative economy is on the rise.
For years, marketing teams have been told that influencer marketing is everything. This is still true, but a new segment will grow in 2023: digital creators. A person who creates something online is called an online digital content creator, which is also called a digital content creator or content creator. These people specialize in creating videos, images, graphics, blogs or content for Instagram, YouTube, TikTok or other social networks.
The goal of content creators is to create compelling information that informs and educates their audience. They have the potential to attract a large audience, but it usually has less to do with the creators than with the knowledge they convey.
To leverage quality content in marketing, many marketers turn to content creators rather than influencers. You can plan a strategy and use original content to promote your brand. While content creators may not have a large audience, the type of content they provide satisfies the demand for user-generated content.
4. Embrace Agile Marketing
The pandemic has taught marketing teams to adopt an agile approach to marketing and build agility into their marketing strategy. In 2021, more than half of marketers changed their strategy, and 83% did so 2-4 times a year.
With the agile methodology used in software development, collaborative testing is gaining popularity in digital marketing as it enables collaborative testing and more efficient project management. In fact, according to the 4th Annual Individual Marketing Report, marketing teams are 51% effective. This method is applicable to marketing, emphasizing real-time collaboration and allowing marketers to easily respond to changing trends. Adopting this practice in your organization means having a plan B for global events and changing trends in your industry.
5. Data analysis and improvement
On July 1, 2023, Google announced the end of support for Google Analytics. The marketing team had to migrate to Google Analytics 4. The platform includes several improvements to track customer experience across platforms and work to collect event-based data rather than session-based data.
GA4 also emphasizes customer privacy. This goes against some of the most recent data protection regulations, including the GDPR and CCPA. GA4 is an advanced technology that delivers unparalleled insights through privacy-focused monitoring, multi-channel data measurement, and AI-powered predictive analytics.
In addition, Google has stated that it will not stop using third-party cookies until 2024. Marketers should consider obtaining consumer data only from surveys, SMS marketing, AI chat tools, or other proprietary data sources.
If you want to learn more about digital marketing, you can set up and sign up for Spotify , Google , and Apple accounts . Webinar from Truelogic Inc. You can watch it for free on our YouTube channel .
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