Techint Labs is a full-service advertising agency that creates customized strategies to accelerate brands.
DENVER , Dec. 20, 2023 /PRNewswire/ -- In today's fast-paced digital landscape, finding the perfect balance in your marketing strategy can be a game-changer. Techint Labs has created an exclusive technical book , The Art of Balance. Combining Upper and Lower Funnel Strategies for Optimal Results” to walk you through the ins and outs of upper and lower funnel strategies.
This white paper explores the critical role of upper and lower funnel strategies in the customer journey and provides insight into how these strategies work together to effectively acquire and convert leads.
" Brands that use top-funnel strategies and engagement and conversion strategies consistently perform better than brands that don't ," said Adam Lee , chief business development officer at Techint Labs. "A full-channel strategy leads to staying power."
Combining Upper and Lower Funnel Strategies for Marketing Success
Contrary to misconceptions, upper funnel strategies are open to conversion processes. They lay the foundation for achieving lower-level strategies. Low-funnel strategies like targeted search advertising and high-impact retargeting encourage leads to take action, drive conversions, and turn leads into loyal customers.
It is very important to understand this technique. This technical book dispels common misconceptions about upper and lower funnel strategies, reveals success metrics beyond conversions, and supports a more holistic view of campaign performance across multiple metrics. Whether you're a seasoned marketer or a novice, this technical book will help you pave the way for impactful and effective advertising and marketing campaigns. Can we help? Contact us to book a demo with our team.
About Techint Labs
Techint Labs is an independent advertising agency that combines cutting-edge media and analytics, award-winning creative services and proprietary technology to take brands to the next level. We love what we do and long-term mutually beneficial partnerships are our priority.
Contacts:
Megan Brito
Senior Vice President of Marketing
mbrito@adcellerant.com
View original content for media download: https://www.prnewswire.com/news-releases/the-key-to-supercharged-marketing-strategies-techint-labs-whitepaper-explores-the-fusion-of-high-funnel -and-low-funnel-strategy-302019541.html
Source: Tech Lab
