Google should not exaggerate. When the company unveiled Gemini this week, its stunning new AI model that beats OpenAI on many metrics and understands text and images, it introduced a product that could last for months. However, when the organization shows it to the world, it embellishes.
By showcasing Gemini's abilities in viral videos, Google has taken significant artistic license. It looks like the user is talking to Gemini, but it's actually a text conversation. It shows moving video but still images of Gemini. It indicates a quick but accelerated reaction. He shows a rough production of the model, but cuts it "for brevity". It shows short hints that lead to good answers, but includes longer hints in blog posts
Exaggerated tech demos are nothing new, but the Google Gemini video seems different. As the issue unfolded this week among developers and industry observers, the sentiment was nearly universal: Google, whose research is ushering in the age of generative artificial intelligence, was urgent.
"It's a little surprising that Google, the undisputed pioneer of generative AI, would feel the need to improve its demo results just to beat Microsoft/OpenAI," said Malcolm Ethridge, executive vice president of CIC Wealth. "But it also shows how important it is to be seen as a legitimate contender, not to mention a winner, in the AI ​​arms race."
Google had a strange year. Microsoft is using the technology it developed - the transformer model - to build a larger offering using OpenAI. Meta is using it to build confidence in the open source AI movement. NVIDIA used it to grow its market capitalization to over $500 billion. All of these efforts threaten Google's long-term dominance in search.
Gemini, born from the mess of OpenAI, is Google's long-awaited answer. But the pressure to create something revolutionary is mounting and marketing seems to be losing touch with reality. Your mistakes speak louder.
Oriol Viñales, vice president of DeepMind, said Google created the video to "inspire developers". However, it can have the opposite effect for some people. Tech forum Hacker News had the video on the front page all Thursday, and they weren't happy about it. "I've been duped," wrote one user. "It's one thing to launch a sensational 'what if' video and claim that your new multimodal model is king, but then copy all the tests and fake all the demos."
Vinyals points out that the instructions and performances in the video are real and some of them have been shortened. And he posted a video showing some short commands that work just as well as the longer, more detailed commands in the blog post. But the answer does not seem to satisfy the people. "Ah, the art of demos," IBM employee Grady quoted Butch Vignal as saying. "Dear Google, you should have explained this very clearly."
Gemini remains an impressive product. Although the service won't fully launch until next year, it will benefit from serving customers on the Google Cloud Platform, many of whom already have data on the service, Margin's Ranjan Roy said on Wednesday's panel episode. . It's great that Google is finally opening up Gemini.
As for the marketing, although it was not well liked by the company's developers and close observers, a significant group seemed to support it. Shares of Alphabet rose 5% after the announcement.
The post Google Gemini Marketing Tricks appeared first on TheWrap.
