Case Study: Separating Web2 and Web3 Funnels with Perkspal Advanced Tracking and FLOLiO Breakout for Advanced Marketing Strategies
NEW YORK, August 17, 2023 --( BUSINESS WIRE )-- The internet marketing landscape is changing rapidly as the world of Web3 expands. With this change came new challenges for companies seeking accreditation for operations inside and outside the chain. To address these challenges, FLOLiO, a platform that offers cash and cryptocurrency rewards to leading marketing brands, Web3 Roadmap and Perkspal have joined forces to bridge the ownership gap and unlock new levels of marketing success. .
Using Perkspal was to run flexible paid campaigns with Google ads, in-app rewards, influential social posts, and high-profile print posts. To effectively manage this Web2 and Web3 integration, the FLOLIO team integrated an advanced behavioral tracking and performance marketing suite into Perkspal's operations.
The integration allows PerxPal to gain unprecedented visibility into paid and organic marketing initiatives. The team can track site-wide KPIs, analyze real-time campaign insights, and optimize Web3 reach. This data-driven approach accelerated Perkspal's development trajectory, successfully driving traffic to the site, with users spending an average of around 2.5 minutes viewing around 3 pages.
True proprietary tracking power is used to track new user registrations, traffic sources, device preferences, and user interactions. This deep understanding enables PerxPal to make data-driven improvements that increase user engagement and overall satisfaction.
Additionally, FLOLiO's behavioral tracking technology makes it easy to seamlessly track Web3 users who connect their wallets when shopping with major brands. This feature is Perkspal's first attempt to bridge the gap between major Web2 brands and the Web3 community.
"Perkspal's success demonstrates the transformational potential of integrating Web2 and Web3 marketing strategies," said Mikhail Reznik, CFO of Flolio. "Through our pioneering behavioral tracking projects, we are propelling new markets into the Web3 landscape."
Embracing the AI revolution, FLOLiO provides CLiO customers with their dashboards, charts, CPA, conversions and more. With CLiO's ability to deliver simple insights to target large numbers or specific funnels, clients can use this unique data visualization to streamline their marketing efforts in real time and create next steps on how to do it. . Better optimize effective campaigns and reduce ineffective efforts
FLOLiO's advanced property tracking technology opens up new opportunities for projects aimed at improving understanding of user behavior, optimizing conversion rates and taking marketing strategies to new heights. This precision in data analysis leads to the success of AI-driven projects.
If you want to unleash the full potential of your project and find out how FLoliO can improve your journey, do not hesitate to contact the team at https://flolio.com/contact.
About FLOLIO
FLOLiO is a web 3 pioneer, providing innovative solutions that bridge the gap between web2 and web3. With state-of-the-art personalized tracking technology and advanced artificial intelligence solutions such as CLiO, FLOLiO enables projects to optimize their marketing strategies and achieve unprecedented success. Learn more at flolo.com.
See the source version on Businesswire.com : https://www.businesswire.com/news/home/20230817317071/en/
Introduction
Kevin Shannon
kevin.shannon@flolio.com
