- The new ad will introduce consumers to the design details of the Genesis GV60, electrified GV70 and GV80 models.
Fountain Valley, California. , Aug. 7, 2023 /PRNewswire/ -- Genesis today announced "Detailed Luxury," a new marketing campaign that celebrates the brand's line of award-winning SUVs and shares unique details with customers across the United States . The campaign consists of three 30-second TV commercials featuring the GV80, GV60 and the electrified GV70 SUV range, which will be rolled out across the country starting today.
Genesis is challenging luxury car advertising tradition with its new campaign. Using state-of-the-art manufacturing techniques combined with innovations in modern technology and motion control systems, the campaign captures the inherent beauty and detail that make Genesis truly unique.
Visually modern advertising created with a dual control system explores different colors and light lines on the exterior of the car and achieves a unique positioning in the interior. A built-in probe lens allows you to capture background details with greater depth. Each ad features stunning ballet scenes and dynamic car variations with incredible originality. The campaign offers a new approach to luxury car advertising by focusing on the vehicle's unique features rather than relying on static videos or images and driving elements.
"At Genesis, our craftsmanship, technology and automotive design give the brand a bold and distinctive identity," said Wendy Ortman , executive director of marketing, Genesis Motors America. The 'Luxury is in the Details' campaign highlights the unique details our customers love and encourages customers to focus on the brand's design and attention to detail by immersing them in the functionality of our products."
The "Luxury is in the Details" marketing campaign was created in collaboration with record label Genesis INNOCEAN USA and marks Creative Director Jason Sperling's first major campaign with the brand.
“We need to use brand authenticity to differentiate ourselves from the many well-known name labels in this category. We find our truth in the "detail". The level of detail, craftsmanship and finish in every aspect of the Genesis vehicle is exceptional and is highly relevant to the luxury audience,” said Jason Sperling , Chief Creative Officer, Inokean USA . "I expect the brand to break through the muddy sea of class similarities and awaken more desire than ever for these exceptional vehicles."
Genesis' media agency Canvas Worldwide coordinated the media placement. The campaign includes national and regional television broadcasts, social media and key digital partnerships.
Launched as the brand's first SUV, the GV80 reflects its Korean roots with its sleek and elegant design. The design cues of the mid-size SUV are easily discernible: the combed grille accentuates the geometric pattern with intricate details, as well as the parabolic lines that gently flow down the sides of the car. Developed using the latest technology, the two-line light signature incorporates one of Genesis' most distinctive design elements.
The GV60 is the brand's first pure electric vehicle (EV). It features world-first automotive technology, including the Crystal Ball, designed to connect with the driver and personalize the driving experience through decorative lighting. The exterior of the GV60 features a sporty, elegant design language with a coupe-like appearance and twin-row headlamps.
The US-made GV70 electrified SUV debuted this year as a new model from the EV brand. The electrified GV70 is based on the award-winning GV70 platform and features Genesis design cues. Hidden behind the inverted G-Matrix structure in the grille is the EV charging port. The car's driver-focused interior gives the car a refined and sophisticated look with a combination of wool, tricot and suede fabrics and leather uppers.
The Genesis GV60 and electrified GV70 are available at select retailers in 23 states, while the GV80 is available at retailers nationally. Customers should contact their local Genesis dealer and visit www.genesis.com for more information
Genesis Motors North America
At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that offers the highest standards of performance, design, safety and innovation for a more sustainable future. Genesis designs a customer experience that goes beyond the product and embodies the bold, visionary and Korean qualities of Athletic Elegance's unique design. With a growing list of award-winning models including the 2023 G90 and G70, G80, GV60, GV70 and GV80, Genesis Electrified aims to lead the era of battery electric vehicle electrification, starting with the G80. Electrified GV60 and GV70 models. Genesis has announced its intention to become a pure electric car brand by 2030 and to achieve carbon neutrality by 2035.
For the latest news, visit our media sites: www.genesisnewsusa.com ( US ) and www.genesisnews.ca ( Canada ).
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Source: Genesis Motors America
