It is essential that organizations not only educate young professionals, but also manage them effectively. Millennials and geeks have always invested their time and energy at work and sought recognition to ensure their productive contribution to business. Along with organizations, it is now clear that with the advent of AI, young professionals are increasingly turning to them for help.
These professionals also thrive in an environment that encourages collaboration and adaptation and empowers them to make meaningful changes.
Exchange4media's PR & Corporate Relations team today spoke to Deepshiha Dharmaraj, CEO, BCW India Group, who highlighted the need to motivate employees to excel to not only help agencies advance their careers, but also set them up for growth.
Summary:
The PR industry embraces young people from all walks of life. They are considered entrepreneurs and innovators, but what factors are lacking in the current generation?
Each generation is a reflection of the times in which they live. Today's generation is being born as digital natives. They are flexible and open to the world of information. However, as relatively new to the industry, there are areas for work: developing industry knowledge, understanding client needs, and navigating the changing media landscape. All of this can be solved by incorporating a growth mindset. This means fostering curiosity, creativity and openness to learning and new challenges.
Factors such as salary issues make it difficult for companies to retain talent. How is it treated?
Salary issues will always be an issue in every organization and industry. However, significant resignations were caused not only by pay issues, but by a broader problem of employee disengagement.
The Job Expectations Survey, published last October, found that more than half of India's top 10 employee expectations are related to work culture, including effectiveness of management decision-making, employee visibility, leadership, internal communications and employee voice. People understand that the nature of the relationship between an employee and an organization cannot be transactional. Instead, they need a purpose and a vision when working in an organization. They also need to know that the organization is investing in their growth and development.
Here are some ways to deal with it:
Focus on professional development . We emphasize the importance of continuous professional development and professional development and regularly provide opportunities for this. By encouraging employees to improve their skills, we not only help them move up the career ladder, but also help them create the growth mindset I mentioned earlier.
Sharing and Recognition : Sharing doesn't mean having a pool table at work or giving your team gifts. It's about connecting deeply with your employees, setting a goal to be late, motivating them to do their best, and recognizing what they contribute.
Open and transparent communication . A close look at a company's financial health and growth potential can help employees understand the big picture and make decisions.
Are there other issues in the sector that create barriers for professionals?
A lot has happened in our industry in a short time and young professionals have to adapt to the changes. The evolving media landscape, the complexity of managing influencers, the exponential speed of digital communication and the sheer volume and chaos of information are some of the changes.
The second problem is the lack of good experts. Public relations agencies should work closely with educational institutions so that they are in regular contact and exchange information and experience regularly.
Finally, the third task is to demonstrate a tangible and measurable impact on the client. PR measures have changed over time. It's not just a cover anymore. Behavioral change and business impact are also necessary at the end of a public relations campaign.
How can artificial intelligence bring small arms to industry standards?
Artificial intelligence cannot replace a real tutor. However, AI can help them be more efficient by analyzing large amounts of data and consumer information to discover unique insights and trends, automating routine tasks to save time for creative intelligence, and providing personalized content recommendations to ensure engagement. Customer and Guided Story. Therefore, it is important to note that AI must co-exist with humans as tools and that human intelligence cannot replace AI.
What other agency policies are considered for the mentoring program?
Coaching should be embedded in the experience and deliberate practice of employees. BCW and WPP have a variety of mentoring programs for people of all skill levels. The Leadership Learning Program (ALP) and the LEAP and TLP leadership development programs have a strong mentoring component. BCW APAC has an official mentor program called Edge. At the WPP level, there is a special women's community called Stella, whose foundation is again advice. Therefore, there are many opportunities for mentoring young professionals.
The reference must refer to the institution's DEI initiative. When you have different types of people, they need guidance to make the organization a fair workplace for them.
Before I close, I also want to talk about the influence of a mentor on a mentee. It gives you confidence, makes you feel good about helping others, and of course, it looks good on your resume. This is why mentoring is beneficial for both the mentor and the mentee.
The content of this section is coordinated by the Public Relations and Communications Department. For any feedback please email karan.bhatia@exchange4media.com.
