Fast food chain Nostalgia dips its treats in caramel sauce
Athens, Ga. June 29, 2023 /PRNewswire/ -- Premium quick-service chicken chain Zaxby's® offers Zax® chicken fingers, wings and sauce, and brand-name biscuits with powdered sugar and caramel sauce. That's what fans are here for. Starting at $3.49 , the deliciously decadent and delicious dessert is available at participating venues for a limited time only.
“We have been blown away by the response to our funnel cake and caramel sauce,” said Patrick Schwing , Zaxby's chief marketing and strategy officer. "Guests order our tender, crunchy chicken fingers with juicy buns, creating a sweet and savory combination reminiscent of Southern chicken and waffles."
Zaxby's Classic Funnel Cake is a fluffy light golden pastry dusted with icing sugar and topped with a creamy caramel sauce. For the first time ever, a menu item exceeded expectations, driving additional sales and increasing average checkouts. To kick off the frenzy, Zaxby plans to share a sweet and savory menu hack on his TikTok channel on July 6 for National Fried Chicken Day. The brand encourages fans to find inspiration and create their own savory desserts.
Fans of the brand can better satisfy their cravings by ordering on the Zaxby app, earning flavorful rewards and gifts with 10 points for every $1 spent. To start earning points for Zax Rewardz™ right away, customers can register online at zaxbys.com/rewards or download the app from Google Play or the App Store . Guests can pre-order pickup or delivery using the Zaxby app.
In addition to introducing the Funnel Cake, Zaxby recently brought back the fan-favorite Southwest Grill. The summer salad is served with flame-roasted corn, crunchy tortilla chips, freshly cut roma tomatoes and cheddar jacks, Zaxby's grilled or broiled chicken, crunchy mixed greens, and Zaxby's Southwestern ranch dressing.
About Zaxby
Founded in 1990, Zaxby's is committed to serving delicious chicken fingers, wings, sandwiches and salads with Southern hospitality and a modern twist. Zaxby's signature signature sandwich won the Trillist's Fastis Award in 2021 and Best Fried Chicken Sandwich in 2022. Zaxby's has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia . For more information, visit zaxbys.com or zaxbysfranchising.com.
Media contact:
Jacob Titman
Tomras
jteetzmann@tombras.com
423.494.3673
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