Well-planned, highly relevant web content paired with PathFactory's B2B content analytics platform helps businesses optimize customer experiences and monetize their content.
Toronto (@PRWEB) April 18, 2023
PathFactory, the leading B2B content information platform, today announced a new partnership with internationally recognized content marketing agency Well Planned Web. This partnership will enable B2B-focused companies to increase efficiency, expand marketing channels, and accelerate sales conversions by delivering personalized content.
“We are excited to partner with WebPlanet and provide our customers with a set of tools that drive better interaction and higher ROI,” said Dave Jensen, CEO and President of PathFactory. Well Planned is known for its creative marketing strategy, extensive experience in content and digital marketing, and we are excited to combine our content analytics platform with marketing intelligence to create innovative solutions to help B2B companies achieve their revenue goals. "
As part of the partnership, Well Planned Web uses the PathFactory content analysis platform to provide personalized content to its customers. This allows businesses to send the right messages at the right time, resulting in faster interactions, increased revenue, increased customer loyalty, and real opportunities to complete the referral cycle.
“We are excited to partner with PathFactory and bring new personalized content and engagement to our clients,” said Diana Goldasich, CEO of Well Planned Web. “By using the PathFactory content analysis platform, we can help companies create unique content that drives results.”
The partnership between PathFactory and Well Planned Web is a major breakthrough for companies looking to optimize their content marketing strategy with AI-powered tools that help marketing teams target, evolve, and convert faster. The combo solution is designed for multiple use cases such as ABM/ABX, content strategy and lead generation.
PathFactory's Content Intelligence Platform is currently used by a range of mid to large business clients including Adobe, CCCC and Anthology.
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About the plant Paz.
Leading mid-sized and B2B companies use PathFactory to accelerate sponsorship, improve profitability and understand content performance by delivering intelligent content throughout the buyer journey. By using information and automation to connect people to content, PathFactory eliminates friction for B2B buyers.
PathFactory was recently recognized by Deloitte as one of the 500 Technology Fast 500 companies in North America and 50 Technology Fast 50 companies in Canada. It has also been recognized with the 2020 Oracle CX Visionary ISV Partner Award, the top-rated Trustradius 2022 Content Marketing Program, the 2022 G2 Content Experience Leader, and the 2019 Gartner Marketing Technology Provider of the Year. Learn more about PathFactory's B2B content analysis platform and the companies that use it at PathFactory.com.
About a well-designed site.
In a well-designed network, no business is too difficult for customers. Through an extensive audience survey process, we gain a comprehensive understanding of each client's buyers, as well as their marketing objectives and sales realities. Then, and only then, will we develop a strategic plan to find that buyer. For over 14 years, Well Planned Web has been helping startups and mid-sized companies find their voice online with effective content strategies and content marketing. Clients include B2B technology companies, financial services firms, professional services agencies, medical leaders and leading e-commerce service providers.
WebPlanner has been recognized worldwide as a leading content marketing agency by the Content Marketing Institute, MarketingProfess B2B Forum, Salesforce, Digital Summit, DigiMarcon and the American Marketing Association.
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