Internet Marketing MBA Program Overview
Learn how to maximize your market or brand and business potential when you complete your Master of Business Administration (MBA) in Marketing from the University of Southern New Hampshire.
Marketing is more than just selling products. It's about building strong relationships between brands and consumers. Therefore, it can become one of the most powerful trading tools not only today, but also in the future.
SNHU MBA is one of the most affordable Master of Business Administration programs in the country , with a total tuition of just $18,810 . And in about a year, you can not only earn an MBA, but you can also earn an industry-recognized integrated credential that will help you build your resume and strengthen your personal brand along the way.
The coursework in the revised 2021 program can help you understand how to reach buyers of all demographics and use your skills to achieve your marketing business goals. The lessons will help you develop skills related to emotional intelligence and critical thinking to better understand your target audience.
career outlook
In the coming years, marketing managers will continue to be in high demand as organizations use marketing campaigns to maintain and expand their market share.
The revised MBA in Online Marketing program is designed to advance your career in marketing, advertising, and sales with agencies or corporations.
Upon completion of the master's programme, you will be prepared for a wide range of leadership positions, furthermore, you will be armed with specialist marketing knowledge and an understanding of how to engage your customer base.
Faced with a truly global marketplace, companies are constantly looking for new ways to differentiate their products and services in a crowded marketplace and connect with consumers. With the recent increase in the use of social media platforms to promote companies' brands, products and services, employees who understand the latest marketing trends are highly valued. 1
That's why SNHU's MBA in Marketing has been updated in 2021. It's designed to help you master business skills in different segments, as well as marketing-related skills in the program's core courses, including modern research, Key elements of brand, market and audience research applications. ID. and how to build a multichannel strategy.
Additionally, MBA graduate enrollment remains high. Even in the midst of the 2020 pandemic, the Graduate Admissions Council (GMAC) noted that 89% of surveyed recruiters still plan to hire MBA graduates in 20212.
“Start adapting a little more and take a deeper look at the organization you work for,” he says.
Focusing on marketing with a business foundation can help you open many different doors to your future. Whether you want to join an established company or use your talents to build a start-up from scratch, you can take the next step in your career.
What SNHU students are saying
“Getting an MBA in Marketing was not only a great personal achievement, but also brought with it a number of professional benefits. Knowledge is power, and the more you learn, the more valuable you will be to any organization."
Courses and Study Plan
After a major overhaul in 2021, the online MBA program has features that all business students can take advantage of.
The Marketing MBA program now consists of 7 core classes and 3 concentration classes, allowing you to complete the program in approximately one year if you attend full-time.
As part of your core business, you will study topics such as leadership, strategy, and innovation. But unlike other MBA programs, all topics are woven throughout the course so that multiple business practices are introduced at the same time, giving you a streamlined MBA experience.
As a marketer, as part of the MBA program, you may be interested in a course on brand optimization.
Here you will learn how to balance brand management with influencer marketing strategies. You will also learn the key elements of brand identity, trust, and brand habit formation. Throughout the course, you will gain hands-on experience in developing a marketing strategy for an organization, applying acquired skills such as market research, identifying target markets, customer market trends, and ethical considerations.
You will find that you get real experience at the heart of your business. The curriculum now includes scenario-based learning activities throughout the curriculum. You will "live" in an interactive story, which means that you will be presented with a situation that needs to be addressed. Then you'll solve them using what you learned in class: skills like critical and creative thinking, problem-solving skills, or interdisciplinary knowledge.
So you have 3 concentration courses on your schedule. Each one explores a different area of marketing, helping you develop a skill set that you can successfully apply in the real world:
- Promotions management addresses the specific tasks involved in managing an advertising campaign, including research, media selection, writing, presentation, and the role of an advertising agency.
- Consumer Behavior and Marketing explores psychological, sociological, economic, and anthropological, theoretical, and research influences. By applying these principles, you will learn how to develop an effective marketing strategy and, ultimately, a comprehensive marketing plan.
- Brand management helps you understand the theories, models, and strategies that enable organizations to achieve their brand goals. Through a combination of current textbooks and research publications, students will be exposed to current and emerging branding theories and models.
For Michael Krupa in 2020, Brand Management was the perfect foundation for an MBA in Marketing.
“Brand management is the class that stands out the most for me,” Krupa said. "This course taught me a lot about the different levels of branding, what a brand really is, and how much more than logos and colors."
According to him, the homework and hands-on learning format help him connect the dots and explore the deeper meaning of the material.
“While the readings, discussions, and assignments were interesting, my instructors were as well,” says Krupa. "I eventually learned that a successful brand can define an organization's unique personality and identity."
If you want to learn more about marketing outside of the MBA program, you can also earn a graduate certificate outside of standard graduate programs. This allows you to list other relevant credentials on your resume with a minimum of additional arguments. If you choose to earn a Graduate Certificate in Marketing, you can enhance your marketing knowledge and add more credentials to your resume with just 2 additional courses.
Do you have business training? It doesn't matter. Our MBA program is open to everyone. Interested students must have an issued bachelor's degree for admission, but may be in any field. Those who do not have a bachelor's degree in business or related fields may need to take up to 2 foundation courses to get started. This foundation includes basic business skills and can be used to complete additional requirements for a general MBA. With Foundations, the maximum length of your online MBA is 36 credits.
Participate full time or part time. MBA students have the option of enrolling full-time (2 lessons per semester) or part-time (1 lesson per semester). Full-time students should be able to complete the program in approximately 1 year, while part-time students should be able to complete the program in approximately 2 years. Our SNHU students are busy, often juggling work, family, and other responsibilities, so you can work with your academic advisor to determine the right course plan for you. The good news is that you can switch between full-time and part-time jobs as often as you like.
cost of education
Tuition fees for SNHU's online programs are among the lowest in the country. We offer a 25% tuition discount for full-time and part-time US military personnel and active duty spouses.
| Online Degree Programs | according to the course | per credit hour | Annual fee for 15 credits |
|---|---|---|---|
| Certified Diploma | 1881 dollars | $627 | $9405 |
| Certified Diploma (US Military, Full-Time, Part-Time, and Active Duty Spouses)* | $1410 | $470 | $7050 |
Tuition fees are subject to change and are reviewed each year.
*Note. Students receiving this rate are not eligible for further discounts.
Additional costs:
$150 graduation fee, course materials (varies by course)
