Marketing plays an important role in promoting cryptocurrency and blockchain projects by increasing awareness, building trust and driving adoption. However, with so many projects vying for attention, it can be difficult to stand out from the crowd. In this interview, we talk to Vlad Pevnev, CEO of ICODA, a renowned marketing agency specializing in the cryptocurrency and blockchain industry. Based on his extensive marketing experience and in-depth knowledge of the industry, Pinewev highlights the challenges facing companies operating in this field. Find out how ICODA's data-driven approach and customized marketing strategies have helped clients successfully launch their projects, keep up with the latest trends and achieve great results.
Tell us more about yourself
I have been actively involved in marketing since 2010 and in 2017 I started developing ICODA. The idea to start an agency came from realizing that there was a demand for marketing services in the cryptocurrency industry which was experiencing rapid growth and change at that time. Our beginnings were marked by a wealth of experience with real projects and developing new services. Starting with three team members, we have grown to a team of 15 employees and 20 freelancers.
We have weathered the first cryptocurrency winter storm of 2018, a difficult time when negative market conditions made it difficult to launch new projects or promote existing ones. Despite the difficult circumstances, we were able to find many clients who became our friends and partners and helped us through the crisis.
As the number of initial barter deals soared, the industry rebounded for about six months, with new projects seeking aggressive financing and marketing.
In recent years, DeFi, NFT and GameFi have emerged, which have contributed greatly to the growth of the market. However, the sector also faces significant challenges, with many projects and businesses collapsing.
Our agency faced this challenge in the summer of 2022, but we have adapted our approach to operate in the current market conditions. Despite the ups and downs, we remain committed to providing tailored marketing strategies and data-driven approaches to help our clients succeed in this dynamic industry.
What is ICODA and what services does it provide for the cryptocurrency market?
At ICODA, we offer our clients a wide range of services, including influencer marketing, assistance with billboard placement, public relations, social media marketing, and more. Our approach is based on understanding our clients' business goals and developing customized solutions to help them achieve those goals.
Currently, our most requested services include selling NFTs, Initial DEX Offerings (IDO), and onboarding new clients on exchanges and wallets. We also help our clients manage their online reputation by tracking and building brand awareness.
Our team has extensive experience in the cryptocurrency and blockchain industry and we keep up with the latest trends and developments to ensure that our clients are always on the cutting edge. Whether you're launching a new venture or looking to increase brand awareness, we can help you achieve your goals with a data-driven approach and customized marketing strategies.
How is your company taking a data-driven approach to building cryptocurrency products and services? Can you give us a hint?
At ICODA, we believe in effective marketing driven by data and we run a cross-channel analytics system for every project we work on. The system records metrics at each stage of the marketing funnel, including ad impressions, website traffic, registrations, KYC completion and deposit amounts. By setting up an analytics system for each project, we can identify what is working and what is not and adjust our strategy accordingly.
We understand that marketing is much more than paid advertising, which is why we use the See Think Do Care framework. This approach allows us to use different marketing tools at different stages of the conversion path to achieve specific goals. While each function contributes to the overall goal, each activity focuses locally on different aspects of the funnel, such as lead generation.
To generate and analyze this data, we use a variety of solutions, including Google Data Studio and our own development. We also monitor social media to monitor our clients' online reputation and brand awareness. Using these tools and analytics, we can create effective marketing strategies that deliver real results for our clients.
Can you explain how you adapted your marketing strategy to address the challenges of the crypto bear market?
At ICODA, we pride ourselves on our boutique approach, offering bespoke solutions tailored to our clients' unique needs. We don't believe in selling ready-made solutions or offering standard packages. Instead, we approach each project from a new perspective, developing specific strategies that fit the project's story, goals, and desired outcomes.
When it comes to adapting to down markets, we believe in flexibility and continuous learning, trying new approaches and adapting to new trends. We monitor the market closely, constantly test new sources and strategies, and change on the fly when necessary. For example, when the first NFT sale came out, we helped customers sell their own. We then moved to the NFT sales organization on the launch pad and are now focusing on collaboration and calling. Similarly, we adapted to the market in 2017, shifting our focus from traffic to PR and then working with funds as the market developed.
We understand that the cryptocurrency and blockchain industry is constantly evolving and we strive to keep up with the times. Our ability to learn quickly, test new strategies and implement change is what sets us apart and allows us to provide our clients with effective marketing solutions that deliver real results, even in challenging market conditions.
What digital marketing techniques do you provide specifically for cryptocurrency projects?
Developing a strong website and unique selling proposition (USP) is the first step in any marketing campaign for cryptocurrency related projects. These projects are in separate areas requiring a unique approach that may differ from other types of marketing. While some of the marketing tools may overlap, the strategy and tactics used must be adapted to the cryptocurrency market. For example, partnering with certain influencers can be crucial in launching a crypto project. The fast-moving nature of the market requires marketers to always be aware of new opportunities and trends and use them to their advantage.
How can ICODA help startups looking to navigate the complex world of token launches and cryptocurrency sales?
ICODA has many valuable resources and expertise to introduce projects related to cryptocurrencies. Access to multiple influencer and launch platforms and PR solutions can be critical in helping these businesses succeed in highly competitive markets. In addition, the experience and knowledge that ICODA has accumulated over the years can be invaluable in developing a strategy tailored to the specific goals and needs of each project.
Do you have a success story where your company has helped companies achieve significant growth or financial success in the cryptocurrency industry?
Take a look at these cases:
- close . We're bringing 100,000 new users to the Web 3 social network.
- Basagura . With our trusted solution, companies have completed the T-Fi loan service cycle in 9 seconds.
What makes ICODA different from other crypto/digital marketing agencies out there today, in the specific areas where your expertise is strongest when it comes to promoting blockchain-based companies and their offerings?
It seems like a very comprehensive approach. It's great that he takes the time to analyze each project and provide a customized solution based on your specific needs and goals. This way, you can ensure that your marketing strategy is effective and aligned with your client's overall business strategy. It's also great for presenting your clients with realistic scenarios and results which helps manage expectations and builds trust. This approach is likely to lead to more successful and long term partnerships with your clients.
Our experience is strongest in Europe, CIS, and various English and Spanish speaking countries.
How do you see the future of crypto marketing? Do you have more information to share with our readers today?
Working with the Chinese market, which is definitely more developed, we have noticed the importance of influencers and mobile traffic in cryptocurrency marketing. We believe that this trend towards mobile and influencer marketing is not unique to China and is becoming increasingly popular in many markets around the world.
With the growing importance of mobile devices and social media, influencer marketing has become one of the most effective ways to reach a wide audience in a short amount of time. Working with influencers who have a strong presence on popular social media platforms can help companies reach new markets and reach potential customers more authentically and intimately. It is important to adapt the marketing strategy according to the specific needs and preferences of each target market. Understanding the nuances of different markets and adapting your marketing strategy can make a big difference to your success.
For more information visit: https://icoda.io/
