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April 24, 2023 (eTrendystocks via Comtex) — There's no denying that brands are facing increasing pressure to step up their game. This requires a unique communication strategy. Debra "Debbie" Goodema, an accomplished writer, understands the requirements all too well. He believes brands have a reliable way to communicate their message more effectively.
Being honest and open, but creative, is key. Obviously, consumers are more receptive to authentic messages. Accuracy is also an important factor. Debbie says the last thing marketers want is to miss a few inaccuracies.
You can only imagine publishing marketing materials that are full of mistakes. That would not be good for any brand. Such a scenario can only benefit a competitor who delivers an impeccable marketing message. Another thing to watch out for is excessive jargon. Instead, the focus should be on creating messages that the audience understands.
Give more importance to communication
Brands that stand out understand the need to convey a message without sacrificing performance. They also put a lot of time and effort into being great storytellers. Viewers generally react positively to the unusual story. Debbie says a compelling story is important regardless of the format of the content.
That's why it will be better for brands to produce brilliant videos, blogs and social media content. When done right, content gets the job done in today's world of fragmented attention spans. Target audiences can receive messages that drive action. In addition, the message can inspire people to trust the brand.
People need sources of information they can trust given the high rate of misinformation generated by social media. Debra Gudemah recommends figuring out what interests your target audience.
Another great way to increase the effectiveness of your marketing communications is to develop a working relationship with the press. Journalists can form the backbone of marketing and public relations professionals. Big brands often find creative ways to attract media attention. However, getting such attention is not an easy task.
Therefore, brands need more than great stories. Creating a story worth telling is very important. Debbie emphasizes the need for creativity and patience. Most offers can be declined, but that is no reason to decline. Continue until the media is interested in one or more posts.
Reach all marketing channels
The greatest impact is achieved by expanding the brand's reach. To do this, it's important not to publish content in a vacuum. Instead, share it so your target audience can see it. But this approach doesn't mean copying and pasting the same message across multiple channels.
Debra encourages marketers to add multiple perspectives to content through targeted channels. LinkedIn content is best delivered in a more concise form than company blog posts. Likewise, weekly newsletters should be published in small numbers.
The importance of personalizing messages is that what works on one channel may not work on another.
WHAT FOR?
Debbie Gudemah, based in Boca Raton, Florida, is an accomplished writer who has written countless articles about health and wellness as an art. He also carries out consulting activities in the non-profit sector.
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The MarketWatch news department was not involved in the creation of this content.
