Public relations
Let's discuss the age-old question.
Difference between marketing, communication and public relations
In fact, all traders define these functions in different ways depending on their experience.
I was lucky: I worked in the marketing department and the communication department.
So, some remarks from my point of view:
- Integration between marketing and communication.
First, we must recognize that there is a common ground between the two professions.
Until the 2000s, there was a clear distinction between the two functions. Marketing can focus more on the four elements of marketing (product, price, place and promotion), with communication left to press releases and reputation management. But two things have changed since then.
First, companies are beginning to integrate marketing and communications departments because of their focus on common business goals.
Second, with this focus on shared business goals, a common skill set was created, which resulted in the use of social media in communications and marketing departments.
- I've heard that communication and public relations are part of the marketer's toolkit and marketing is part of the communicator's toolkit. I'm not afraid to admit that both could be true.
Communicators are increasingly turning to traditional marketing tools and using ad buying strategies to find the stories they want to tell their audiences.
And, on the other hand, marketers often turn to traditional means of communication using earned media strategies to promote brands and products, especially if there is a great story behind the product.
- Marketers and communicators share goals but emphasize different approaches. I recommend that marketers and communicators have completely different sets of goals.
Marketing was seen as the main reason people bought a particular product; But as the communications function evolved from issuing press releases to a strategic function of the organization, the two areas began to share goals.
They tend to rely only on other strategies. I see marketers opting for paid media options and communicators favoring earned media options before going for paid options.
- What we call traditional public relations has evolved into a major modern communication function.
The combination of these two functions is a combination of corporate relations focused on building public relations.
While my partner and I see public relations as a tool to manage the communication function. In our work, we follow a balanced two-way communication model.
This method focuses on how the relationship between the organization and the people it serves is balanced between internal and external audiences.
The public relations specialist acts as a link between the two, conveying information from the administration to the target audience, which then receives information through public opinion, media sentiment analysis, and other methods.
This information is then fed back to management to inform the leadership of the organization in a way that benefits both parties.
To summarize, before I get into the words (written as a true communicator), I see marketers as people who create demand for a product, while communicators create a compelling brand voice, a politically motivated brand image. compliance and procedure.
Both activities have common goals, but are ultimately part of a person's journey to a product and then to a brand.
This is my personal opinion based on what I just experienced. what do you think ?
info@iprc.co.zw
