(MENAFN – Your Wordsmiths) Red Dot's partnership with WebEngage Retention Marketing's comprehensive marketing consulting team to optimize data-driven customer retention leads to further synergistic value creation efforts for leading companies in the UAE Arab and Saudi Arabia.
Mars, Dubai, United Arab Emirates: WebEngage, the leading end-to-end engagement operating system, today announced a partnership with Dubai-based omnichannel marketing consultancy Team Red Dot. The partnership will enable Team Red Dot to deliver customer engagement marketing services across the GCC region and beyond using WebEngage's comprehensive suite of solutions, known for improved customer engagement, data analytics and personalization. .
“Studies show that simply increasing customer retention rates by 5% can increase profits by 25-95%. Our partnership with WebEngage gives our clients access to a comprehensive acquisition and retention stack that leverages data, insights and campaign activation to facilitate meaningful, real-time interactions with customers throughout their journey. This feature is a growing addition to our full service offering. Our strategic partnership with WebEngage is a testament to our growth in media and advertising," said Prashant Lodaya, Managing Director of the Red Dot team.
Team Red Dot's core offerings, including integrated media planning and buying, performance media, data generation and programmatic advertising, will greatly benefit from interoperability with the operating system. WebEngage's Retention Policy. WebEngage helps identify high-priority customer segments through RFM modeling or creating on-demand segments based on real-time customer personas and behaviors. Additionally, Team Red Dot's ability to use actionable data to deliver targeted and personalized marketing campaigns is an attractive solution for marketers. Marketers looking to acquire new customers or reactivate inactive customers can automate campaigns throughout the customer lifecycle with WebEngage Marketing Automation. Journey Builder makes it easy by using drag-and-drop triggers, actions, and conditions to create custom journeys and activate campaigns.
Previously, customer retention strategies aimed at increasing customer retention rates were largely supported by third-party data. Recently, brands at the forefront of digitization are enriching their data to optimize customer engagement. As customer acquisition costs continue to rise in the digital age, digital-first companies must prioritize customer lifetime value by improving engagement programs and using behavioral data to target customers directly, reducing reliance on third party cookies. WebEngage specializes in leveraging first-hand behavioral data, insight discovery and driving personalized engagement, all of which contribute to customer retention and therefore greater customer lifetime value.
“Partnering with Team Red Dot is part of our ambitious goal to become synonymous with marketing technology across all industries. Customers of the Red Dot team will soon understand the vitality of badge-based growth. Similarly, customer retention is becoming a sacred goal for marketers regardless of industry, but requires advanced data and automation platforms, personalization engines and omnichannel campaign management systems that we are proud to offer in one model single and comprehensive," explains Luis Kashyap. , Global Director of Partnerships at WebEngage.
More than 800 brands worldwide swear by the comprehensive solution's ability to optimize engagement strategies and build customer loyalty. Since entering the MENA region, WebEngage has built a compelling case for dominance in the region's martech space, adding more than 60 new customers every quarter across all industries. WebEngage's engagement with the Red Dot team demonstrates increased cross-industry collaboration aimed at creating synergistic value in Dubai/Saudi Arabia.
About WebEngage
Ranked #1 across all rating platforms for usability and platform integrity, WebEngage is used by over 800 brands in the India, Middle East, Latin America, Europe and Southeast Asia markets. WebEngage has a unique mission to ensure that businesses never work harder to retain customers. WebEngage helps them scale with a powerful analytics and customer data platform: By connecting data across silos, the ultimate journey builder enables automated activations and campaign orchestration across all channels. The third element of the stack is a personalization engine that incorporates all system data and AI/ML-based product recommendations that drive conversion across all channels, including web and mobile apps. This empowers marketers as they strive to meet consumer expectations for a personalized user experience, created globally by Amazon and Netflix. The company is active in various fields like e-commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare and Online Retail. Prominent clients include popular brands like IKEA, eXtra Stores, HNAK, Vezeeta, Tabiyat, Unilever, L'Oreal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, GoIbibo and many more.
To learn more about WebEngage, click:
About the Red Dot team:
Team Red Dot is a comprehensive marketing consultancy specializing in providing customized media solutions and integrated branding campaigns that grow your business. Our regional knowledge and diverse client portfolio have helped us build an extensive network of marketing and media expertise. Our commitment to using the latest digital technologies and proven tools ensures your brand's return on investment. Our clients also benefit from our strong creative expertise to achieve fully synergistic brands. Additionally, we help our clients build technology-driven brand platforms and support them with web development, mobile app development, web design and UI/UX design.
Key Clients: Etihad Airways, Al Ain Farms, Marmum, Careem, Middlesex University, Titan Watches, Titan Eye+, Tanishq, CarSwitch, Taj Hotels, Dubai Media Office, Indigo Living, Dubai World Trade Center etc.
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For more information or an interview, contact:
Neha Kaul
Your word processor - content and PR
0504507068
neha@yourwordsmiths.com
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