WebEngage, a full-featured retention operating system, will partner with Dubai-based marketing consulting group Red Dot. This partnership will allow Red Dot Group to offer loyalty marketing services to its customers using the full suite of WebEngage solutions, which has built a reputation as a customer acquisition, data analytics and core business specialist in the GCC region. Bought outside. .
In an exclusive interview with Communicate, Louis Kashyap, Head of WebEngage Global Partnerships, and Prashant Lodaya, Red Dot Group General Manager, discuss the what, how and why behind partnerships.
How did the partnership come about? Does this partnership offer useful information?
Louis Cassiap : This partnership aims to create a very strong ecosystem for customer acquisition and retention. In addition, we want to expand our physical footprint and build a strong network in the Middle East with the help of an experienced and growing organization like Team Red Dot – we can do both.
Prashant Lodaya: I would say that for two partners with different skills and abilities, working together should be mutually beneficial and complementary. Focusing on wide customer coverage and customer loyalty, the Red Dot team has been successfully operating in the GCC region for over 13 years. Web Engage provides marketers and brands with cutting-edge technology for effective omnichannel strategies and customer engagement. Together, our capabilities span the entire customer journey from purchase to enrollment and retention. By combining our complementary product offerings, our customers receive a complete solution for a diverse multimedia environment.
How do the two organizations serve customers?
LK: In terms of results-driven marketing efforts, we're seeing a move away from real-time third-party data to first-hand data. This is what we want to achieve through this cooperation. Our solutions focus on empowering businesses with data. We strive to make brands and companies fully dependent on data segments by providing updates on consumer profiles and recommendations on which channels are best for them. Together we provide brand awareness in the marketplace and creative solutions such as content creation and campaign solutions.
PL : From the client's point of view, when you look at the entire client journey, these two skills show up at different levels. First, at the purchasing level, the Red Dot team uses media expertise to drive purchases. Once the customer is engaged, Web Engage has a set of behavioral data transformation features that turn personalized interactions into actionable data. If the platform is already using web interaction, the Red Dot team can segment consumer and customer behavior to identify different segments and increase customer retention. In addition, the Red Dot team can help plan marketing campaigns that can re-engage or keep customers who have left the company, as well as develop micro-strategies based on customer behavior and data to increase sales and increase marketing investment. Brand name
How important is it to combine innovation with expert technology when customers are driving their CX journey? What tools does WebEngage offer for this?
LK: Every consumer will be very smart; You know what you want. With all the chaos there. We are working on personalizing experiences across industries. Web Engage can do this in a way that allows us to identify any gaps in customer relationships. For example, when a wellness brand is planning a vacation for women who want to lose weight, they should work with a partner who has a powerful AI engine to help them target a specific audience. That's where we enter.
PL : With today's digital technologies that are empowering many companies, one of the main elements of the customer marketing mix should be the customer experience. A great customer experience has been proven to help retain customers and increase their lifetime value over time. With our all-in-one offering, we serve brands with a strong online presence or customers whose businesses depend on digital technologies. We want to help them create great customer experiences through personalization and data. For example, if your customer has a payment problem, we can find it instantly and help resolve the issue to the customer's satisfaction. This is one of the many use cases we can decide to make customers happy.
Can WebEngage solutions help marketers and brands increase their ROI? What solution does the platform offer to implement this?
LK : So far, the market dynamics is not very encouraging. Business does not give up and develops. Our partnership offer is an important decision. The clients we work with have achieved a fivefold increase in return on investment. In addition, in today's highly chaotic environment, attracting and retaining customers is a top priority for businesses across all industries.
P.L.: It is well known that, as a rule, it is more profitable to retain customers than to attract new ones. Through this partnership, we focus on identifying and resolving customer issues while retaining customers. For example, we are currently dealing with a skin care brand where a high percentage of consumers opt out of purchasing at the checkout, with approximately 40 to 50 percent of people opting out. While everything is working fine, there seems to be an issue between the checkout page and the checkout page. Our integrated solutions can reduce this increase in friction with intelligently tailored campaigns to identify root causes and reduce friction.
