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PALO ALTA, March 08, 2023 (GLOBE NEWSWIRE via COMTEX ) -- PALO ALTA, Calif., March 08, 2023 (GLOBE NEWSWIRE) -- RevSure.AI , a company offers salespeople and sales teams the most complete artificial intelligence-based solution . pipeline readiness, generation transfer Research report released today. In collaboration with research firm Ascend2, 424 US marketers assessed the state of their pipeline, their pipeline approach and how they plan to achieve their revenue goals in the coming year.
Marketing executives (65%) are more positive about their organization's potential for success this year than other marketing team members (35%), perhaps because they are putting more pressure on their team than they realize . In fact, 75% of marketers say they spend a lot of time in "fire mode" answering management's questions about pipeline projections and revenue forecasts. 71% of respondents say they cannot fully predict the contribution and results of the sales funnel.
The struggle is real: marketers face the challenge of building a successful pipeline.
Marketers face significant challenges in building a healthy sales pipeline, and each of these challenges feed into each other, creating obstacles to success that marketers are constantly trying to overcome. Marketers cite five main problems:
- Lack of sufficient information to make effective decisions
- Failure to effectively expand demand generation programs to meet growth targets
- Budget allocation issues
- Lack of understanding of ideal customer profiles and buyer personas
- Failure to convert buyers across channels and campaigns
"One of the most important things we learned from the research is that marketers are not confident in their ability to convert across marketing channels because they have trouble predicting inbound and outbound pipelines," said Dipinder Singh Dhingra, founder and CEO. . "We know their priority in 2023 is to have more insights in their pipeline, and RevSure is committed to helping them achieve that goal," RevSure said.
Prioritizing the pipeline is key to a successful transformation.
Marketers surveyed are serious about their priorities for improving the conversion rate of leads to opportunities in the coming year and have included comprehensive data, analytics and improved communication between marketing and sales teams. The five main priorities are:
- 43% - Lead and lead quality improvement
- 39% - Better sales funnel analysis
- 34% - Understand which customers/accounts convert into a sales pipeline
- 33% - Improving the referral or marketing and sales process.
- 28% - Alignment of marketing and sales
Additional survey information includes:
- 95% of marketers surveyed believe that the ability to predict sales funnel results is critical to the overall success of marketing programs.
- About 50% of those who could fully predict sales revenue contribution experienced a significant increase in revenue over the past year, compared to 16% of those who could not fully predict sales revenue contribution.
- 66% of marketers don't know where the funnel and conversion bottlenecks are.
The report covers key areas of pipeline planning, including pipeline realities, pipeline priorities, how to gain competitive advantage with pipeline forecasting, and how to achieve results. The full text of the report and analysis of the survey data can be found here . In addition, RevSure will host a webinar to further discuss the survey results. Those who wish to participate in the webinar can register here .
Survey method
The pipeline generation research report was provided by RevSure and conducted by Ascend2. 424 operators from the US market were selected. Average error +/- 4.71%.
About RevSure
RevSure.AI is an AI-powered sales pipeline training company that gives companies unprecedented insight into the health of their sales pipeline and how to prioritize sales and marketing investments. This VC-backed US-Indian multinational corporation aims to help B2B companies reduce uncertainty around revenue discourse and increase qualified opportunities in their pipeline with a predictive pipeline analytics solution. Unlike existing revenue analytics solutions that manage pipelines behind the scenes, RevSure.AI offers B2B companies a powerful, first-of-its-kind solution that provides predictive insight into their pipeline activities and what is required to achieve their metrics. RevSure.AI integrates with Salesforce, Marketo, Hubspot, Pardot, LinkedIn Campaign Manager, Google Adwords and Apollo. RevSure.AI's investors include Innovation Endeavor and business angels Catherine Ribant , Rick Scanlan and Sharat Keshav Narayanan . For more information about RevSure, visit www.revsure.ai .
About Ascend2
Marketing technology companies and digital marketing agencies work with Ascend2 to optimize their marketing content, drive leads and drive engagement. Visit https://ascend2.com/ to learn more.
The photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2af4fd4d-ff9a-47d3-bdd5-98550c0f65d2
Media contacts: Gina Giachetti About the RevSure link gina.giachetti@aboutcomms.com
COMTEX_426156942/2471/2023-03-08T09:00:42
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MarketWatch's news department was not involved in the creation of this content.
