- Grin is the latest creative economy startup to be fired.
- The layoffs affect employees in marketing, engineering and the rest of the Grin Group.
- The company, which is running an influencer marketing campaign, raised $145 million.
Grin, a marketing platform used by brands to run sponsored campaigns with social media influencers, is the latest creative economy startup to lay off employees.
The company on Tuesday laid off several employees from its marketing, engineering and other teams, according to multiple people familiar with the company.
Green did not respond to multiple requests for comment on the nature and extent of the layoffs.
This is the second wave of corporate layoffs in recent months. In November, a spokesperson for Grin confirmed that the company had laid off 60 employees. Those November layoffs, which affected about 13 percent of employees, hit Grin's sales team hard, a spokesperson said at the time.
Three former Grin employees who were fired on Tuesday, who spoke to Insider on condition of anonymity to protect career prospects, said they would be leaving Slack and via email on Tuesday. A fourth former employee said that after the note was sent, several employees received messages from their supervisors, adding that they had been told this round of layoffs was "much bigger" than the previous one and that the cuts "were not as big." all unexpected given the state of Green's business and the economy as a whole. Insider knows the identities of the four employees.
“A note was sent to Slack, but in the middle of reading it my Slack account was deactivated and that's when I knew I was going to be a part of it,” said the former former employee. “All departments have been affected, from individual members to executives and directors. But the sales team was very successful.
A second former employee said the cuts also surprised them.
"I'm offended by the cuts," said a third former employee. “I feel like my entire team is working through the night and over the weekend to finish an important project. Knowing that we worked so hard and some of us were let go feels so unfair and unexpected. .”
The influencer marketing software company has raised a total of $145 million to date, according to Crunchbase. The company was founded by former Red Bull marketing director Brandon Brown in 2014. Grin provides software that helps ecommerce brands access influencers, artists, athletes and more. for marketing campaigns.
Grin is one of several creative economy startups that have recently laid off employees, including Spring and Faze Clan.
