Powered by TheMathCompany's Co.dx platform, CPG's Marketing Mix Assistant helps organizations gain a holistic view of marketing channel performance, measure channel impact, and drive ROI to optimize spend driven by a central marketing model and a media mix made possible. The planner offers a macroeconomic view of the contribution of marketing and promotion to sales, examining the interaction of channels, promotions and external factors and their influence on the achievement of brand objectives. Additionally, it pays to compare digital media spending across platforms and reallocate funds to maximize revenue.
Anuj Krishna, co-founder and chief product officer of TheMathCompany , said: “Markeers today have access to seemingly endless data and are looking for tools to increase the impact of their campaigns. With our CPG Marketing Mix Planner in the Microsoft Azure Marketplace, our clients can increase ROI by optimizing their marketing spend across all channels. We look forward to releasing more data products into the Azure Marketplace and continuing to expand our partnership with Microsoft. »
Jake Zborowski, General Manager of Microsoft Azure Platform at Microsoft Corp, said, “We are thrilled to welcome TheMathCompany to the Microsoft Azure marketplace, which provides our partners with excellent visibility with cloud customers around the world. Azure Marketplace offers best-in-class experiences from trusted global partners with solutions that have been tested to work seamlessly with Azure.
Azure Marketplace is an online marketplace for buying and selling cloud solutions certified to run on Azure. Azure Marketplace helps connect companies looking for innovative cloud-based solutions with partners who have developed turnkey solutions.
Headquartered in Illinois, TheMathCompany was founded in 2016 by industry leaders Sayandeb Banerjee, Aditya Kumbakonam and Anuj Krishna. The firm has more than 50 Fortune 500 corporate clients in industries such as consumer staples, retail, pharmaceuticals, automotive, technology and manufacturing in the US, UK and EU. Leading proprietary platform Co.dx helps enterprises solve problems with custom low-code AI applications. With a team of scientists, data engineers, visualization experts, consumer specialists, analysts and consultants, TheMathCompany goes beyond traditional consultants, pure service providers, games and IT service providers to provide data insights to solve specific business problems .
In 2022, the company raised $50 million in a funding round led by investment firm Brighton Park Capital, which specializes in partnering with early-stage software, healthcare and technology services companies.
TheMathCompany is a global data engineering and analytics company that partners with Fortune 500 and similar organizations to enhance their analytic capabilities by leveraging intellectual property-based resources, talent, and processes to deliver people-centric, accelerated solutions. TheMathCompany has been recognized as one of the fastest growing data analytics and engineering companies in the world and is included in the Nikkei-FT Statista Growth Champions list as a global high-growth company. Other accolades include Placed among Fastest Growing Companies in 2022 Inc.5000 List, Great Place to Work® Certified™, India, July 2022-23, Honorable Mention in 2022 Gartner® Magic Quadrant™ for Service Providers Data and Analytics Part D&A of Service Provider Report and Everest Group PEAK Matrix® Assessment 2021. By providing a unique full range of data engineering, science and project delivery services, the company is revolutionizing the analytics industry. For more information about TheMathCompany, visit www.themathcompany.com.
