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Pittsburgh Internet Consulting announced today that they have changed their name to better fit their core mission as a growth-focused marketing agency. The company name is now PIC, and the new logo and message reflects PIC's innovative and value-driven approach to Walking the Walk™.
Founded in 2001, PIC is committed to building long-term strategic marketing partnerships with each client, using the knowledge and experience of the PIC team to achieve each client's short and long term growth goals. The PIC marketer collaborates with the client's existing marketing or leadership team to develop a strategy and tactical roadmap, and then "road-crawls" with the client to deliver effective data-driven marketing initiatives.
What is POS (Video: https://youtu.be/KRRdgTGmfRM)
Jeff Schroeffel, founder and president of PIC, said: “When I founded Pittsburgh Internet Consulting 20 years ago, I focused on search engine marketing, but I helped organizations with a variety of online marketing needs. We are an in-house team of 20 and a full-service growth-focused marketing agency.
“Communication is at the heart of what we do,” Schroeffel emphasized. “That's why we have developed a unique consultative approach to Walk With You Marketing in close collaboration with each client. For some partners, we are their marketing department. For others, we are a key extension of their marketing team. In the same way, the client's goals are our goals, and we work together to achieve them.” We are working on it".
PIC currently serves 50 companies, mostly growth-oriented organizations with small marketing teams. The agency's comprehensive marketing solutions are tailored to each client, based on collaborative and personal relationships, and cover the right marketing mix based on PIC's extensive experience:
- Outreach strategy: search engine optimization, social media, email
- Lead Generation Campaigns: Inbound, Outbound, and Account Based Marketing
- Product strategy: brand storytelling, customer voice
- Competitive intelligence: competitor analysis, gap analysis
- Paid Media Strategy - Paid Social Media, Search Marketing
- Web Development: Development-Driven Design, Strategic Development Planning
- Hero Mission™️ Strategy - Go beyond the customer
- HubSpot® - Onboarding, Consulting, Marketing Automation & Training
Rob Luther, Vice President of Business Development at PIC, said: “PIC has a proven track record of helping companies develop and implement marketing strategies that meet their growth goals. We are an extension of the client's marketing team and provide the required level of service. We can do the job for them, help them do it, or teach them how to do it. Our “go with you” approach to every program means we constantly evaluate performance and collaborate to continually improve clients' brands, websites, and marketing initiatives.
“Agent marketing is nothing new,” Luther continues. But what we do at PIC is truly different and innovative, and our client's success is proof that "with PIC" positive results can be achieved. I highly encourage entrepreneurs and marketing leaders to contact us to learn more about what makes PIC unique and effective, including our innovative Mission Hero strategy.
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