Marketing in today's world can be a complex project, not to mention it takes a lot of time to work on. Writing marketing materials for your business is one thing, but writing copy for something else can be difficult. Or writing something related to an event with sponsors can get messy very quickly, to say the least.
Live streaming is critical to marketing success, and the best way to get more exposure for your business or event is to have a sponsor. The idea of sponsorship is to get funds for an event or to get donations for an event, be it a fundraiser or a lottery, auction, etc.
If you or your company is considering sponsoring an event, you have many benefits, including:
- More effective touchpoints – Beyond your usual marketing channels, there are new opportunities to reach potential customers or event attendees.
- Interactive audience. Sponsors can have booths, exhibits, games or giveaways at your event. Who doesn't like it?
- Reducing event administration costs – if there is a sponsor, providing funds or material resources. Having them will save you and your company event costs.
Finding a sponsor and getting started can seem a bit daunting, but everyone is used to "searching" these days. If you call or visit a potential sponsor, remember not to take it personally if the answer is no.
Here's a tip: Instead of asking, try inviting An invitation to an event can be much more exciting than asking for money. In fact, the goal of being a sponsor is not always to sell a lot, but to:
- Brand recognition.
- The older generation.
- Presence on social networks.
- Product launch and market entry.
- Building relationships.
Once you've found sponsors for your event, it's time to create a marketing pitch where the sponsors should be featured. This will be the most important question you will ask: "What will you do to promote my company?"
If you've never written one, or been involved in creating one, you can get started with just a few simple steps, starting with creating a resume. The resume should describe your event in detail. Focus on what makes your event unique.
After writing the resume, move on to goals and objectives. For example, if it's a fundraiser for a fishing tournament, indicate how many teams you want to participate in the event and how much money the event wants to raise.
Then you start thinking about your audience? If you are having a fishing tournament, where will the anglers gather? What is the best way to achieve them? Chances are, the golf course isn't the answer.
One more brainstorm before we put it all together and we're done. List the topics and messages you want to share with your audience Include some registration information, sponsor information, the purpose of the event, and of course, what's in it for those who are fundraising for the cause or just attending the event in general.
Finally, create a calendar that includes everything you can think of and make sure it's evenly spaced throughout the weeks and days leading up to the event. Your sponsor will want to see extensive coverage of their business.
Whatever your business or event, a marketing plan is essential. With relatively little time and effort, you'll see that the plan pays off.
Kristen Aslson is the owner of Midwest Virtual Assistants. Send comments and ideas to news@postbulletin.com .
