The Kentucky and Grammy-nominated rapper has teamed up with famed comedian and entrepreneur Druska for the hit $5 Bowl* promotion just in time for the holiday season .
Louisville, Kentucky. 22, 2022 /PRNewswire/ -- NIMBUS, a nationally recognized multicultural strategic marketing agency based in Louisville, Kentucky, today unveiled its latest innovation for KFC, including the $5 Famous Bowl.
Jack Harlow and Drusky star in a commercial featuring KFC's famous $5 pot, and after just one bite, the two are transported to a much simpler time, propelled by the warmth and flavor of the ingredients and an ultra-comfortable vibe. The vision behind the creative framework was brought to life by the NIMBUS team in collaboration with Jack Harlow , who nostalgically drew on the throwback series and recalled some of his childhood experiences at KFC.
“Through our partnership with KFC, we continue to offer businesses that reach a younger, more diverse audience; it's the kind of creativity KFC brings to venues about people, places, and culture.” Stacy Wade , CEO/ECD, NIMBUS, Inc. "The creation explores the nostalgia of the first Kentucky Fried Chicken meal, reminding us of times and tastes like our fingers."
The success of KFC's new Jack Harlow Meal and Buffalo Ranch campaigns is testament to the strategic level of collaboration with Jack, which paved the way for the brand's branching to capture the attention of unengaged consumers who also became key factors. clients in the coming years.
ABOUT NIMBUS, INC.
NIMBUS is an independent strategic marketing and communications agency focused on identifying cultural significance and developing comprehensive marketing efforts. By combining data intelligence with innovation, the NIMBUS team develops strategies that create and strengthen real connections between customer brands and audiences in today's complex and multicultural marketplace. Customers utilizing NIMBUS' expertise include Brown-Forman, Humana, KFC, Louisville Metro United Way, Papa John's International, Swisher International, US Department of Commerce, Minority Business Development Agency (MBDA), and Toyota North America. For more information about NIMBUS, visit www.hellonimbus.com.
About Jack Harlow
Described by The FADER as a "powerful rapper destined to be legendary ", 24-year-old Jack Harlow has become one of music's biggest stars with nearly 4 billion streams. The rapper from The Generation Now/Atlantic Records has released a project every year for the past five years, most recently his RIAA-certified, platinum-certified, and critically acclaimed debut album Everybody Says This . The album includes the 6x platinum single "WHATS POPPIN", which earned Harlow her first Grammy nomination, among numerous other awards including the 2021 Billboard Music Awards, 2021 BET Awards, 2020 MTV Video Music Awards, and E ! People's Choice Awards and BET Hip Hop Awards 2020.
Harlow has written extensively for popular publications ranging from Rolling Stone, Billboard, and Complex to GQ, TIME, Interview, and Forbes, and has appeared on the coveted Freshman cover of XXL, Variety, Forbes, Complex, SPIN, and Footwear News. He introduced his exciting live show to audiences with his nationally televised appearances on Saturday Night Live, The Tonight Show Starring Jimmy Fallon and Jimmy Kimmel Live. and more. For more information about Jack Harlow, visit www.jackharlow.us .
About Drotsky
Known worldwide as "Drusky", Drew Desbords has established a niche of his own that shines in his originality and innovative approach to making people laugh. From clips like his memorable performance of Drake and Lil Durk's "Lugh Now, Cry Later" to Lil Yachty's Oprah bank account and more, the comedian/entrepreneur has exploded. J. Cole visited, with Chris Brown and Lil' Baby to present the comedy. He will make his first comedy tour in March 2023 . Drusky has appeared in ads for everything from Bud Light Seltzer to Beats By. Dre, AT&T, Call of Duty, Mountain Dew, KFC, and most recently Google Pixel & Happy Dad Hard Seltzer.
Drusky also founded his own record label, Cana Been Records, whose Instagram Lives are must-see content, regularly attracting hundreds of thousands of live viewers. Follow @Druski on social media for more.
* Prices and participation may vary. For a limited time only. extra tax. The offer is not available on third party websites/apps.
