As you plan for 2023, one of the things to determine regarding your greenhouse or factory retail business is whether marketing trends can be a part of your 2023 strategy and budget discussions.
While some of the marketing trends listed in a recent HC Company blog post are familiar and may already be part of your marketing mix, they are becoming more and more effective for businesses and customers. At the same time, it is beneficial to explore new ideas for your organization in the coming year.
"Marketing is no longer about the products you build, it's about the stories you tell," says author, entrepreneur, and educator Seth Godin. Here's how your stories can have the biggest impact on your marketing goals and your overall business in 2023.
Email Marketing – According to Constant Contact, the average ROI for email marketing is $36 for every $1 spent. This is a great profit marketing strategy that many companies still do not use in their business. While privacy changes are constantly evolving and can challenge your email marketing efforts, the key is to create compelling stories and relevant information that engages your readers as soon as it hits their inbox. Creating a personalized experience by personalizing content based on different customer personas is a sure way to get customers to engage with your emails in the future.
Video Content – Many organizations believe that it is necessary to invest thousands of dollars in professional video services to create high-quality video content for digital marketing and social media. While there is certainly a place for these high-end products, today's smartphone technology is specifically designed for recording video with the intent to share it online. These simple videos often make viewers feel like the company is taking them on a journey without the over-the-top production that can sometimes clog scenes. Manufacturing or packaging at your facility, your employees attending an industry fair, demonstration of new products, etc. Video recording.
Virtual Experience – The pandemic has forced many of us to use virtual platforms for business and personal use in ways we never thought possible. Studies have shown that virtual platforms allow people to better engage with brands through transparency and understanding. Now you can reach potential customers from coast to coast with little cost or hassle from your office, manufacturing plant, or business in growth (and there are some). In addition, virtual experiences will allow companies to tell their stories, visually differentiating themselves in the market.
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