When developing a digital marketing strategy or looking for ways to improve your search engine rankings, it's easy to get bogged down in the technicalities, and one element of marketing that businesses often fail at is an out -of-the-box strategy . the line
Search engine optimization is a vast subject with many elements that affect your site's ranking on the search results pages, and even a seasoned practitioner like me doesn't understand all the factors at stake. Google's algorithm is constantly evolving. changes and how it works is kept secret, although we can learn a lot about how it works and what becomes public.
When it comes to digital marketing, many people only think about what can be done online . After all, it's all about getting on the first page of search results, right?
Well, everything is not so simple. There are many things you can do offline that can impact your online success such as: B. building your reputation, getting backlinks and helping you make connections. Your entire marketing strategy consists of many components.
It's possible to focus your marketing primarily on the internet since that's where many of your prospects or customers come from, but you shouldn't completely ignore offline tactics. Using offline marketing strategies that your competitors are not using will help you get the edge you need.
While there are many offline strategies that you can incorporate into your marketing strategy, here are my favorites.
1. Write for publication.
Writing and submitting articles for online and offline publications is a great way to build your reputation and reach an audience beyond your normal organic traffic. It's also a great way to establish yourself as an expert in your field and to make contacts.
You can start with small posts related to your industry. Chances are there are several authoritative publications dedicated to your industry; You can also have a subscription. You can also write for major business publications and magazines to reach a wider audience. Try to focus the article on your experience.
When writing for a publication, you should always read their submission guidelines and get an idea of the types of articles they typically publish, then write to their specifications for the best chance of publication. It may take a while to get going, but the more you post, the easier it gets.
Whether the post has backlinks to your site or not, you will get more traffic and brand awareness, and Google's algorithms will see your post in a reputable magazine or website as support for your site.
2. Sponsorship of local events.
Your local community is a great place to promote your business, especially if your business is personal.
Sponsoring local events gives you an opportunity to connect with the local community and improve local reputation. It also creates opportunities for new backlinks and media coverage for your business if the event is covered by local media. It also allows you to post information on your website and social media that can attract your local audience.
If you are planning a local event, you may want to prepare a press release in advance to encourage media coverage. When it is featured in the media, Google's algorithm cares if something is published about you, because the media is reputable and part of their brand reputation is associated with your business.
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3. Participation in conferences.
Conferences are a great way to meet and socialize with others in your field. By entering contacts, participating in social networks and exchanging ideas, you can collaborate and find people to help each other.
Conference presentations can be a great way to expand your company's reach. Not only will this help you connect with conference attendees, but you will also be featured on the conference website and social media, and your contributions will be published.
4. Participate in contests and win prizes.
There are thousands of prizes up for grabs in your business every year; You must try to find them. The more you participate, the more chances you have of winning.
These can be awards related to your industry, your region, or what you or your company have done. Awards can improve your reputation by either publishing the awards or displaying them on your website. Awards can also sometimes attract press attention.
5. Be exceptional.
The best way to improve your offline marketing is to be great. You want people to talk about and remember your business and what it does. The journey to get there is extraordinary.
Your business becomes extraordinary when you do extraordinary things. That means differentiating yourself from the competition by doing something unusual so that people notice and talk about what you do. This can result in better lead conversions, better word of mouth marketing, more returning visitors to your website, and more media coverage.
As you look for ways to improve your business' marketing strategy, don't forget all the offline strategies you can use. This gives you an advantage over your competitors who are not following the same strategy. Every part of marketing is hard work and it can take time for your efforts to pay off, but in the long run these strategies are very effective for growing your business or brand.
