Leading Personalized Advertising Platform Hosts Webinar on Top B2B Challenges and How Businesses Can Adapt to Preferred Buying Methods.
NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Influ2 , the first personalized advertising (PBA) platform, today released the webinar, "Out of Congruence: A New Approach to B2B Sales and Marketing," on how businesses should prepare for economic recessions . The webinar, hosted by Dmitry Lisitsky, CEO and co-founder of Influ2, with Malachi Threadgill, Principal Analyst for Account Based Marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how companies can structure their approach . B2B marketing, sales and customer success to increase sales; how marketing can support sales through the funnel; and which metrics really matter in a customer-facing organization.
"Aligning marketing and sales isn't possible when these teams are focused on different stages of the funnel," said Dmitry Lissitzky, CEO and co-founder of Influ2. "True alignment between marketing and sales occurs when they communicate with the same audience in a single funnel where there is no step between marketing and sales and MQL/MQA is secondary if not obsolete."
According to Forrester's 2021 B2B Buying Study, 63% of B2B purchases involve more than four people, up from 47% in 2017. These buyers tend to come from different departments and play different roles: leader, influencer, decision maker, user . or validators. Understanding these buyers and delivering personalized and engaging content to each individual requires insightful and actionable data.
Customer data can also improve the efficiency of marketing and sales processes. This is important as the number of purchases, including personal and personal, has increased tenfold since the pandemic began.
“During our conversation, Malachi confirmed that the sales and marketing departments are unaware of the inefficient processes between their teams and the customer. Marketing and sales all too often take a piecemeal approach, simply passing the baton back and forth; However, in today's ecosystem, companies need highly aligned processes. After all, the buyers now decide what the journey should look like and the seller's control is gone.”
The webinar will focus on marketing and sales topics, prioritizing the experience of the purchasing team and how to build momentum in the sales funnel.
To learn more about Influ2 or request a demo, visit influ2.com .
About flu2
Influ2 is a customizable B2B advertising platform specifically designed for B2B marketers looking to increase their business' reach and profits. It delivers ads to targeted decision makers across display ads and social media, providing individuals and buyer groups with sales insights that drive engagement with their target accounts. Where attention is limited, Influ2 helps you capture the attention of people who want to connect with you. Visit www.influ2.com for more information.
media contacts
Kelsey O'Shaughnessy
BLASTmedia PR for Influ2
influ2@blastmedia.com
