© Provided by Financial Express Udit Joshi is Account Manager - Hi-Tech Practice, Adfactors PRBy Udit Joshi
Web3 social networks now have about 1% of the world's population, but the Mexican wave is growing. The future of Internet technology and human evolution has begun to unfold. For more than 15 years, social networks have been bringing people together, the Web3 social network is bringing them closer together. Especially those who share the same idea. Decentralized life is in practice and large communities are developing sovereign and independent platforms powered by blockchain and Web3. With the evolution of social media, it's inevitable to move to places that cater to communities like Mastodon, Discord, Bluesky, Diamond Up, and Mind.
Don't expect a mass exodus, the transition to Web3 will be quite gradual. There are many of these Web3 social platforms, so it will take some time to log in. You will find the principles of decentralized philosophy right from the start. From the first user interface and user experience, they differentiate and empower you. You don't join a league, instead you have all the shots to create your own league. Decentralized platforms give the user more control, privacy and options.
The bottom line for marketers and communicators is that we are now moving into a future where you can connect with a much smaller group of people with whom you share interests, beliefs or affinities. Web3 will redefine the way we communicate socially. It is designed to be community-driven, ad-free, and self-monetizing. Web3 is powered by blockchain technology, where large corporations act as a collection of decentralized networks instead of owning and gatekeeping all content. The tools for sharing are limitless, as the platform's design allows for different types of communication: videos, broadcasts, multiple message boards, individual messages, avatars, large and small shared spaces.
Marketing communications should be a 'pull', not a 'push'. Web2 social media was about building a user base, and Web3 was about to begin. Otherwise it defeats the purpose. These decentralized social media platforms make us more powerful in the Web 3 world. Let's understand what these platforms have to offer and where to find our TGs.
mastodon
Mastodon is a popular free source software that allows users to host their own social networking services. This is a microblog powered by Twitter. It has been in use since 2016 and its growth has increased as users look for a decentralized alternative to Twitter. Unlike other social media platforms, Mastodon was created as a non-profit organization.
Disagreement
Discourse gives people the freedom to find a sense of ownership in their lives. Users communicate through voice calls, video calls, text messages, and media files. These discussions take place in private chats as well as in online groups called servers. In addition to its popularity, Discord is one of the most active gaming chat platforms on the Internet, with over a quarter of a billion members.
The sky is blue.
Bluesky was created in response to Twitter's shortcomings. Social media platforms have been accused of extorting user information, spreading false and unverified information, and interfering in national security issues such as riots and elections. Bluesky aims to create a decentralized social networking protocol that allows businesses and individuals to create applications, services or consulting services.
Diamond nest
With Diamond, content creators and their audiences can create a vibrant online community centered on content, incentives and ownership (decentralized social blockchain). The platform was created from the ground up as a new type of social network that combines its unique blockchain and social media and investment. Diamond is a fully decentralized and open source concept.
Spirits
An open-source decentralized cryptographic social network called Mind is based on the principles of online privacy, free speech, and internet freedom. Users can receive cryptographic tokens for their contributions to the network on the network's website, which supports blog and video content. Using blockchain technology, Mind hopes to improve the community's experience and benefits by rewarding creative cross-channel interactions and restoring people's privacy.
On Web3, a control point for social media startups appears in ESG. The last and most obvious is the FTX phenomenon. It is also a scourge for the mindset of the consumer and the buyer. In the past centuries, human beings lived in a social structure that defined social norms. This is clearly the best idea of all. But the question of trust, safety and security always arises. We will see more use cases alongside the mainstream decentralized lifestyle. Do we believe? As long as that itch doesn't return, we'll have fulfilling careers as brand ambassadors. Moving more users leads us to a new and better web, along with privacy, security, trust and security.
Article authored by Account Manager: Advanced Technologies Practice, Adfactors PR
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