Video Marketing Trends
SEAL BEACH, CA, United States of America, November 6, 2022 // It's one of the hottest trends in recent years. Video traffic already accounts for the majority of Internet consumption. Unsurprisingly, marketers have taken notice.for almost all brands, and the numbers prove it. Take the fact that millennials say that videos are helpful when they shop. 60% of them say they prefer videos to reading a newsletter.
The list goes on. People remember videos better and prefer them. Almost everyone, from executives to teenagers, spends hours every week watching videos.
Drive video sharing, engagement, and landing page conversions. Is it any wonder brands want to get involved?
Of course, the effectiveness of almost any technique begins to wane over time. If someone asks "What is video marketing?" if the strategy changes, different responses will prevail.
We've rounded up some of the top trends in video marketing. When video is included in the strategy, it can take over the world.
The video first strategy is a huge trend in video marketing.
The crowning of video as king means that more and more brands are moving towards a video-centric strategy. This means that video is becoming the backbone of any content marketing strategy.
The numbers already show this trend in action. Brands are spending a large part of their marketing budget on video. By 2023, brands are expected to spend over $100 billion on video content alone.
Other platforms and content are becoming less important. Social media and streaming sites like Netflix are already changing television. IGTV on Instagram takes viewers away from TV screens to engage with long videos.
It also serves to level the playing field between brands. A small business can't afford a 30 second ad. But they can record a five-minute video or host an hour-long live Q&A on their Instagram account.
Other channels and formats aren't going anywhere, but their market share will lag behind video.
IGTV is gaining momentum and other social media platforms are following suit.
When Instagram started, everything was in pictures. Recently, the platform has been experimenting with various video initiatives.
The last one is IGTV, which allows brands to upload long videos. Videos can be up to 60 minutes long to give viewers a better understanding of what the company is doing.
For smaller brands, this 60-minute format can be overwhelming. Even if it only takes a few minutes to create a video, it can be expensive. How much does it cost to create a 60 minute video?
The cost may be less than you think, but the content may be more difficult. What will the company write in a 60 minute video?
However, IGTV is not the only social media initiative in video marketing. Facebook, YouTube and Instagram are heavyweights in this realm. Other platforms are not far behind Tik-Tok.
LinkedIn is a great example. The platform integrates video into its offer.
This is especially useful for B2B sellers. Your audience primarily lives on a professional networking platform.
Seasoned video marketers will keep an eye out for new developments on the platforms.
The video blog is corporate in nature.
With the advent of YouTube, people went from "blogging" to "vlogging." Bloggers are text based, they write and post their thoughts in writing.
The vloggers posed in front of the camera to capture their experiences and thoughts. They then share these videos with their viewers.
Now, vlogging is about to take over the corporate world. Because? Similar to blogging, vlogging allows viewers to take a behind-the-scenes look at a company.
This is invaluable at a time of low consumer brand trust. A video blog can give your audience a glimpse into the daily operations of a business by showing them what's going on. This allows them to see the company and the team not only as a brand, but also as the people behind the brand.
It's easier to trust a brand when you use a human face.
A short, animated video gets people to listen
IGTV may have started to market long videos, but short videos are still thriving. The growth of short video content is even more significant.
Apps like Tik-Tok and Instagram are enabled.
Live video is popular both inside and outside of the "story" format. Engage your audience by answering their questions or speaking live.
Why are these forms of video marketing so effective?
They make people take root. The interactive aspect of live video keeps people interested. The time limit on these formats encourages participation before it's too late.
Vertical video, 360 degrees and virtual reality are the main trends in video marketing
Wondering how to make a video? There are several trends to watch out for. The first is vertical video.
That is easy to understand. Most smartphone users hold their phone upright. This means that videos must be optimized for vertical display.
Other exciting trends are 360-degree video and virtual reality. These videos are interactive and allow your viewers to learn more about your product or service. Automotive companies use 360-degree video to give buyers virtual "tours" of new cars.
Fostering authenticity levels the playing field
We found that video costs can be a challenge for small businesses. This is one of the reasons why they want to avoid long video content. Overall, video really levels the playing field between big and small brands.
Even though big companies have big budgets, they forgo flashy products in favor of originality. While it might not be perfect, there's nothing more authentic than a live Q&A on your phone's camera.
Also, customers love videos like this one. You don't need polished products. Instead, they want to see reality.
This drive for originality levels the playing field. Anyone with a camera can make interesting videos and interact with their viewers.
Video is becoming the king of content
People have been predicting video images for years. In most cases, this already applies to consumption.
As we have said before, most of the Internet traffic is video traffic. Video dominance is also increasing.
So why is video finally becoming the king of content?
Most brands are under the impression that blogs are the king of content. That was true for a while. As video becomes more common, changes are coming.
In the past, due to technological limitations, the Internet was text-based. As Internet technology advances, the use of video is on the rise. The stream was not available on Netflix and Amazon Prime.
New Internet technologies will only continue this trend. Take 5G wireless technology and its higher speeds as an example. Time lag and other common video issues are gone.
In return, companies can offer their customers seamless access to videos.
That's what customers want
Viewers will also request videos. Statistics show that people understand videos more easily and remember them better. Also, most people prefer videos to reading walls of text.
If a picture is worth a thousand words, what can a video do? Don't let clients work on your blog copy. On the other hand, a two-minute blog post can tell them exactly what they need to know.
That doesn't mean blogs won't have their place. In fact, creating a text transcript of your videos is essential for accessibility.
A video funnel will appear
The biggest change in video marketing might be the adoption of best practices. Companies will begin to develop tools to work more efficiently. The video funnel is one of many new tools.
Like other marketing funnels, a video funnel helps business plan video content for each stage of the buyer's journey. In turn, when they work with a new lead or prospect, they have a plan.
Using a funnel helps marketers focus their efforts. This in turn leads to better conversions. The customer experience will also improve.
This year is the year of the conquest of video
These video marketing trends are likely to shape the future. The dominant trend is simply the use of video.
The more brands, the better. More and more people are discovering how powerful video marketing can be.
ronald hollis
BULVE DIGITAL MARKETING
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