EXCLUSIVE: Cameron Curtis has been named Executive Vice President of Worldwide Digital Marketing at Warner Bros.
After being named Executive Vice President, Curtis reorganized the group into three teams focused on social creativity, talent and influence strategy, and digital partnerships.
No more deadlines
The new digital marketing structure creates a team of experts to drive innovation and growth at all levels of Warner Bros. Theatrical marketing campaigns. Warners is known for working with creators and influencers in new and innovative ways. Statistics show that 60% of consumers buy their products when recommended by the manufacturer or influencer. The studio wants to continue using talent on social media while promoting their theatrical page.
Curtis has over 15 years of experience developing and executing digital campaigns for major studios. He went to Warner Bros. in 2016 and oversaw the digital production of the studio's highest-grossing DC titles ever, Aquaman ($1.1 billion in WW), Joker (highest-grossing R-rated movie of all time, over a billion). , as well as award-winning campaigns such as Ready Player One, Dunkirk and The Meg, and Shazam! And recently, Batman made more than $770 million. While Warner Bros. Curtis joined digital marketing positions at Universal Pictures and Sony Pictures.
Josh Goldstein, director of Warner Bros. Warner Bros. "He understands the growing role that digital technology plays in these film campaigns," said the head of global marketing.
“The planned restructuring of the global digital marketing team into talented social creators, influencers, and partners aligns with our overall marketing structure regime,” Goldstein added.
Recently digital marketing has made a move in the world of Warner Bros. About the Batman and Elvis campaign. Digital features to expand Batman's audience include a creative and secret TikTok viral campaign, a TwitterMovies collaboration, live broadcasts on TikTok and Twitch, and early screenings of #Battison (shows for fans of Robert Patterson's Twilight ).
Meanwhile, Elvis' TikTok has massively reached a younger audience, and the movie became the highest-grossing non-franchise title of the year with $151 million, WW $286 million. In addition to starring director Baz Luhrmann on TikTok, Warner Bros. Social media invited influencers and creators to Graceland for an immersive experience that has generated over 120 pieces of content with a social media reach of over 100 million people.
best times
Sign up for the Deadline newsletter. Follow us on Facebook, Twitter and Instagram to get the latest news.
Click here to read the full article.
