With a career in journalism and communications, Stephanie McCarthy might be your typical boss, but that's what makes her perfect for the job. It is driving a marketing revolution in the homebuilding industry, transforming the marketplace and digital shopping experience for Taylor Morrison.
In this episode, Stephanie and I discuss how to move your entire organization in the same direction, understanding that creating culture is the foundation for success, and why consistent, impactful messaging is important no matter who you talk to.
In this episode you will learn:
- The importance of promoting innovation in existing industries
- The advantage is that the brand's reputation is built from within rather than generating external opinion.
- Why CMOs should focus on both the employee experience and the customer experience
the main points:
- [02:00] Stephanie today inspires the struggle of loss at a young age
- [05:20] The unconventional path that led Stephanie to the role of CMO
- [16:00] The rapid pace of change in marketing
- [17:50] Who is Taylor Morrison?
- [19:30] How's the marketing and communications for Taylor Morrison?
- [25:30] How to be close to the customer
- [28:00] Data collection and use to understand how customers think
- [33:00] Tips for marketing managers who are considering the employee experience
- [35:20] What is TMLiving?
- [38:50] A turning point in Stephanie's life
- [41:00] The power of "radical transparency".
- [42:50] Tips for your younger self
- [43:20] Focus on customer efforts
- [44:00] Brands that have improved the customer experience
- [45:45] Abilities related to rapid change
Mentioned resources:
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Contact the guest.
Contact Marketing Today and Alan Hart.
Alan P. Hart is the creator and host of the weekly Marketing Today with Alan Hart podcast, where he interviews marketers and business leaders from around the world. Alan advises senior executives and marketing teams on branding, customer experience, innovation and growth opportunities. He's been a consultant to Fortune 100 companies, but he's an entrepreneur at heart, having served as CEO of nine companies.
