© Photo by Aman Pal on UnsplashThe past two years of the pandemic have been difficult, to say the least. It has revolutionized healthcare, lifestyle and the workplace. If you are looking for a new job during the pandemic, you will notice a lot of job vacancies in the digital marketing field. How can this place create jobs in such difficult times? Why is it necessary and how long will it last?
According to Sean George, Head of Human Resources at Concentrix, BPO, "During the pandemic, only promotions helped companies and digital marketing is helping every company." Almost all services and products entered the digital space and thus originated
More opportunities for marketers.
But how long will this statement last? According to Shweta Bhatkar, Senior Director of Human Resources at Schwang digital marketing agency, demand will not decrease today. Only in the future, when there is an industry that is changing the marketing and digital space, can there be a recession.
Abhishek Singh, Vice President of Marketing at Hierect India, commented why such massive recruitment is needed: "The success of digital marketing comes from experimenting with new technologies to drive growth with a highly transactional approach." And this marketing has expanded dramatically into the digital world, from Google ads to social media to emails. This expansion requires new minds and more hands on the deck. These companies hire people to cover different aspects of their business and services. Some of the agency's roles include copywriter, graphic designer, web manager, communications leader, solutions strategist, media planner, strategy management consultant, account manager, influencer marketing strategist, graphic designer, social strategist media and web strategist. Relevant jobs are posted on social media sites like LinkedIn and shared with your personal contacts. The agency hires staff through on-campus training.
Candidates from fields such as media studies, marketing and advertising are ideal for these positions. Although agencies are not just looking for academic qualifications, a person's creativity, communication skills, openness, passion and aptitudes play an important role in the hiring process. A common mistake candidates make is pretending to be interested in things, topics, or aspects of the job when they aren't. "Not knowing is risky," said George, urging people to do their research on roles before submitting an application. "Talent recruiters want to know, 'Why do you think you're right in the role?'" "Internships usually help gain this knowledge and clarity."
However, the application filtering process varies from company to company. Most agencies require an analysis of the candidate's work and then proceed to an interview to assess the individual's behavior and attitude. I am looking for individuals and people willing to "learn and grow" in the agency. Growth opportunities in this field exist both internally and externally. The annual evaluation by the human resources function, which analyzes the roles and responsibilities of employees, helps them to advance in their careers. Assessments and promotions take into account the additional responsibilities, job skills and capabilities of employees. In Schbang, half of the agency's interns become full-time employees.
According to Singh, the demand for business intelligence will increase in the future and automation engineers will have more job opportunities. He concluded, however, that product managers "will always be in demand".
After all, beyond the glamor and fun, digital marketing is a serious marketing field that is expanding as the web space continues to grow.
