Rather than looking for short-term goals, entrepreneurs and marketers should consider the different use cases and opportunities for AI.
Artificial intelligence (AI) has become an integral part of any business structure, regardless of the level of activity at which it is implemented. The reason for the success of AI is that it is scalable and practical, giving business owners and marketers the best opportunities to leverage digital technologies to help them transition into next-generation ecosystems.
Across much of the value chain, we see how AI, along with the use of other software capabilities such as the Internet of Things (IoT), has overtaken traditional applications in recent years.
Artificial intelligence built into customer interactions
Renowned customer experience futurist Blake Morgan has explored the possibilities of artificial intelligence and said that he estimates that by 2025, about 95% of customer interactions will be done and controlled by artificial intelligence. The flexibility of AI has given many people the tools they need to understand the needs of their business and the needs of their customers or target audience.
For marketers, AI has opened up a whole new world of opportunity, and while AI is already present in most modern digital marketing ecosystems, the next few years will help companies become even more powerful in terms of brand and market dominance.
According to recent findings from McKinsey, mass adoption has been successful, especially among those involved in marketing and sales. Their 2020 survey found that marketing and sales departments rank third in AI adoption, with some organizations allocating at least 20% of their pre-tax revenue to AI-related tools and resources.
The brands we work with and the content we read and interact with on social media and the web all come from artificial intelligence built specifically for us as consumers.
Complex levels make up branding, corporate reputation and marketing. Linking this to AI, it's important that, as a leading entrepreneur, you understand what the future of marketing will look like and how it will drive your company's brand.
Here is a quick overview of what AI can do for your company brand.
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Using AI in Enterprise SEO
Using artificial intelligence, businesses can automate content, helping to deliver more compelling and engaging content that fosters more effective interactions that can convert into leads.
The use of AI in SEO means that those who develop a company's marketing strategy will have greater access to tools and resources tailored to their immediate needs. From various keyword ranking tools to paraphrasing digital content and searching the web for relevant markets, everything depends on the power and skill of AI. In that case, let's take a look at how AI has helped companies harness the power of voice search through apps like Amazon Alexa and Siri on iPhones.
Artificial intelligence helps improve web search results with voice search and also helps business owners solve problems with trigger words and phrases such as "near me", "where", "how far away". "," when ", etc.
From a business perspective, having these tools can mean customers and potential customers will have more personalized news feeds, interactive search-related content, and auto-generated content.
Using AI for Digital Advertising
Digital advertising has always been important; Since the dawn of the internet, mobile phones and social media, digital advertising has helped connect brands with consumers. Today, when consumers are constantly confronted with millions of online advertisements and promotions, standing out from the crowd is not as easy as it used to be.
To drive organic business growth and online visibility, marketers and entrepreneurs use tools to help them target their messages or ads directly to the markets they are looking for potential customers in.
AI is trained to track and observe consumer behavior and return information to end users in the form of analytic data points. Through this, marketers can better understand how they can deliver direct messages to the desired target audience.
The best example is Albert, an AI-powered software marketing tool that helps businesses and marketers plan and execute paid search, social, and software campaigns. Albert was so successful that in 2017 Harley-Davidson was able to increase sales by 2930% in upstate New York. In addition, Albert was able to help Harley-Davidson improve the performance of their ad words by 450% by giving marketers a better understanding of which words generate more leads and better calls to action. The results are pretty obvious, but they have proven to be a scalable way to increase online traffic for businesses.
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Using AI in branding and design
For budding designers and inexperienced entrepreneurs who lack the knowledge to develop interactive tools such as websites, apps or online stores to increase leads and sales, AI can now take over. Moreover, in this case, AI not only makes the design process more efficient, but also makes it easier for entrepreneurs to develop their own brands with many tools and resources available for free.
In addition to these traditional applications, AI will also enable companies to better understand the possibilities of Web 3.0 and the Metaverse. While augmented reality is still in its infancy, there is already a thriving market for many startups and established brands that will move into the Metaverse in the coming years.
While this may take time and further developments in the field, companies will continue to rely on AI as a model for design and advertising, albeit on a small scale.
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Using AI to tell a story
For many small businesses, when it comes to capturing the attention of their target audience in hopes of turning them into paying customers, they need to share a story that fits with their customer's ideology. AI storytelling means that rather than selling the core aspects of a business, entrepreneurs and business owners are looking to deliver an engaging experience.
In addition to our current understanding, we also need to consider the importance of AI in marketing channels during changing business cycles. As more Americans grapple with rising inflation and the high cost of living, AI will become an important way to help get the right food bundles to the consumers who need them. This can help deliver more open messages that are tailored to the right audience while prioritizing engagement with digital tools such as online shopping, calls to action, or social media posts.
In addition, AI can be seen as a way to improve the digital experience through multimedia applications and online content. This allows companies to deliver more meaningful messages that are specifically targeted to the right customer groups most of the time.
Use AI for customer service
Another aspect that has helped increase brand awareness and influence in the business market is the introduction of AI into customer service. As a consumer, it is almost impossible to know when you are interacting with humans or artificial intelligence using online portals or browsing the web. By exposing ourselves, we tend to understand how companies are becoming more open to the idea of using AI tools to control customer experience.
These use cases are numerous and AI is making customer service faster, more efficient and more convenient not only for businesses but more importantly for customers. Instead of directing customers to FAQ pages as possible solutions to their problems, AI makes it easy to find scalable solutions from the first entry point.
In the early years of AI, robots were considered the most accessible solution, but today this concept has faded into the background as conversational AI, natural language protocols (NLP), and deep machine learning (DML) have become digital technologies. building blocks of customer service solutions.
Customer service is an important part of any business, and in order to ensure that the right methods are used to solve customer questions or problems, AI must be designed to meet the needs of the business and, more importantly, the needs of potential customers.
artificial intelligence needs
Artificial intelligence is present in all modern business models in various forms. Regardless of whether we oppose or welcome the use of AI in any capacity, it is clear that without it, it will be difficult for companies to understand and control the behavior of their target audience, developing strategies to market the company's brand in the market.
While there are many use cases for AI compared to traditional apps, it is clear that marketers and entrepreneurs need to develop and implement the right set of strategies to help build a better online and digital reputation. The need for artificial intelligence is only realizing now as more companies move online and marketers can develop tools tailored to their immediate target audience.
Instead of looking for short-term goals, business owners and marketers should consider the different use cases and opportunities for AI, making sure to implement the right set of tools and tools to bring them closer to their customers and dominate the market in the future. .General.