I don't like to use the term "growth hack" to describe the work required to reform marketing campaigns and systems. Really successful marketers repeat, measure and verify their efforts to reduce waste and maximize ROI.
Finding new ways to engage people in your sales funnel isn't the same as using sunglasses instead of a phone holder or using an old ketchup bottle to make a cake without splashing. Indeed, growth hacking is all about constantly testing new ideas.
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"If each test can lead to a 1% improvement, you are well on your way to a 100% improvement after 100 tests," wrote Johnathan Martinez, the self-proclaimed "marketing genius" who fueled Uber's growth. thunder.
The best way to find a marketing move is to "use a rigorous experimental framework to run countless A / B tests," he advises. This article includes an assessment of RICE (reach, influence, trust and commitment) and its views on the growth and intensification of hacker attacks.
"It is important to remember that there is no growth hack. Instead, you have to think about how to do 100 tests in the future."
Thank you so much for reading you
Walter Thompson
TechCrunch + editor-in-chief
@your main character:
TechCrunch Disrupt 2022: Get the bullshit out of your TAM
Every founder must understand the industry they intend to compete in, but calculating the Total Addressable Market (TAM) is a challenging process, especially for newcomers.
In essence, TAM is just a planning tool that allows potential investors to better understand the positive potential of the company.
Next week at TechCrunch Disrupt in San Francisco, I'll be hosting a discussion with three investors to find out what they think about TAM and what they need to do now:
- Kara Northman, managing partner of Upfront Ventures
- Aydin Sankot, founder and managing partner of Felicis Ventures
- Dina Shaker, Partner, Lux Capital
I'll ask them to share TAM's research tactics and strategies, how they explain new products and services, and identify some of the red flags that most aspiring entrepreneurs see.
Don't forget to bring warm clothes with you if you're visiting San Francisco for Disrupt, and if you can't, we hope you'll join us online!
Top 5 intellectual property considerations for AI startups
No one in their right mind would leave a lot of money in a restaurant, but entrepreneurs who don't protect intellectual property from their AI innovations are just as careless.
Eric L warns.
In this very detailed explanation, the couple uses plain language to help readers understand the types of innovations that can be patented and why "contractual arrangements may be out of date".
Is the RPS market in trouble?
Image credits: NicoElNino / Getty Images
The growth rate of RPA startups has slowed since the start of the recession. As a guide, consider Automation Anywhere, which recently closed a $ 200 million loan instead of raising a new round of funding.
Kyle Wiggers writes, "RPA vendor sales teams demonstrate many of the benefits of RPA technology, such as freeing employees for higher value activities and modernizing legacy IT infrastructure."
"But what they don't mention is that implementing an RPA solution is often a challenge."
Can companies be a good ally for startups and venture capitalists?
Image credits: Kinsei-TGS / Getty Images
When he decided to acquire startups that use his software to finance venture capital, Cloudflare CEO Matthew Prince "was initially hoping to get commitments between $ 100 million and $ 250 million just to announce something substantial," says Rebecca Scottack.
Cloudflare last week unveiled a $ 1.25 billion financing plan that will incentivize companies to use the serverless computing platform (and gain market share from AWS).
"Companies that participate in this program, whether venture capital or not, get many of the program's features for free for one year," which can be a real bonus for some startups.
