Horizon's data-driven approach and CPG experience are different.
NEW YORK , October 11 , 2022 . /PRNewswire/ -- After a seven-month competitive review, global nutrition company Glanbia Performance Nutrition (GPN) has been recognized by Horizon Media for its portfolio of brands sold in the United States, including SlimFast, Optimum. , Feed and think. According to AdAge Data Center 2022, Horizon Media, the largest media company in the United States, will be responsible for implementing data-driven media strategies that will drive the growth of each brand's strategic reach and personalized connections throughout its consumption. . Horizon will lead GPN's media investments, provide real-time performance analytics and provide strategic advice and industry-leading insights to GPN's integrated internal marketing and media teams.
“Slimfast, Optimum Nutrition and the rest of the GPN portfolio are leading brands in a category that is experiencing significant changes in generational preferences and consumer expectations for brand behavior beyond specialty products. paying attention to food and a healthy lifestyle. Brands need to foster trust and engagement that goes beyond a sales or transactional mindset," said Colin Kuhn , director of business solutions at Horizon Media. We are inspired by GPN's mission to inspire people around the world to achieve productivity and healthy lifestyle goals to improve people's lives, as this reflects our 'business is personal' approach, and we are delighted to work with GPN on brand recognition and engagement to create. and loyalty. »
Horizon Media will help GPN navigate its digital buying journey, optimize strategies and build meaningful customer relationships. To expand personalization across the portfolio, the companies will collaborate to implement creative media and consumer engagement strategies that drive sales and achieve key personalization goals from awareness to loyalty. These strategies will leverage Horizon Media's data-driven approach and capabilities to leverage critical behavioral data to identify highly propensity consumers, create personalized creative experiences and optimize investments.
Given the increase in consumer touchpoints, GPN identified Blu., Horizon Media's integrated marketing platform and the agency's advanced performance and analytics capabilities as key factors in its decision. Blue Horizon provides a competitive advantage to better target people, personalize messages and engage consumers based on more than 11,000 differentiating characteristics to deliver actionable insights across all media and marketing channels.
Grant Leach , Vice President of Integrated Marketing for Glanbia Performance Nutrition, said: “Horizon's vision for growth based on data analytics and marketing investment tools, their deep expertise in consumer products and healthy lifestyles, and their overall buying power have been a huge influence on us. . “Health and wellness brands face increasing competition for share of mind and share of wallet, so we need a partner who is as focused on business development as we are. business, not just marketing KPIs. Horizon offers the right combination of strengths – strategic thinking, data and analytics, innovation and agility – to help us transform our business.”
GPN was secured by development consultancy ID Comms through a media release process.
About Glanbia Performance NutritionGlanbia Performance Nutrition (GPN) is a subsidiary of international nutrition company Glanbia plc (ISE/LSE: GLAPF). GPN's mission is to inspire people around the world to achieve their performance and healthy lifestyle goals through its leading health and wellness brands, including Optimum Nutrition®, SlimFast®, Think!®, Isopure®, Amazing Grass® and BSN®. GPN's global revenue in 2021 was approximately $1.4 billion . Visit glanbiaperformancenutrition.com or glanbia.com to learn more. Follow us on Twitter, Instagram and LinkedIn.
medium horizonHorizon Media, Inc., the largest media company in the United States, according to AdAge Data Center 2022, delivers data-driven business results for some of the most innovative and ambitious brands. Founded in 1989 and based in New York with offices in Edmonton , Los Angeles and Toronto , the company has 2,400 employees and more than $9.5 billion in media investments. Horizon Media's core belief that business is personal drives how it connects brands with their customers and interacts with their employees, leading to industry-leading levels of job satisfaction (Glassdoor). The company has consistently won awards from independent media for excellent customer experience and has received multiple Best Workplaces awards, demonstrating its commitment to GOD and the lives and well-being of all Horizon Media employees. .
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