There are many different marketing strategies for small businesses. In general, most companies use traditional and digital marketing tools to reach as many people as possible. Check out some of these popular ideas to see if they're a good fit for your growing business.
Advertising via email
Email marketing is an incredibly popular tactic and 90% of businesses consider it essential to their overall success. And we can see why: Businesses earn $42 for every dollar they spend on email marketing.
Email marketing involves collecting emails from interested users and sending them information updates about your products and company. Some email campaigns act as lead nurturing tools that generate interest in your products over time, while others may include promotions, seasonal offers, or newsletter updates.
Do you want to learn more about e-marketing but don't know where to start? Check out our list of the best email marketing software to compare our favorite tools for setting up email campaigns.
Recommended partner
the prices
Call rates
Customer service
24/7 email and live chat for everyone
More channels
SMS and online advertising
Free phone and chat support
Yes
Additional functions
Improved automation (skip card reminders, etc.)
the prices
Free Shipping; Unlimited number of contacts
Business level, customizable plans
available
Direct message
If you're concerned about relying too heavily on digital marketing, consider direct mail. This involves sending promotional materials such as postcards, brochures or flyers to potential customers that you have identified through your market research. For example, they may be near your store or have left their shopping cart on your website.
Direct mail is one of the most profitable forms of traditional marketing, with an ROI of 29%. This is especially useful if you want to market your product to baby boomers, 31% of whom prefer direct mail over other marketing channels.
Marketing on social networks
Research shows that 92% of businesses use social media for marketing purposes. Social media marketing is popular because it is typically free to create an account and post content about your brand. Better yet, each social media channel helps you adapt to a specific audience.
For example, Facebook is great for targeting baby boomers, while YouTube, Instagram and TikTok are more effective at reaching younger users. You can use a combination of images, videos, links, and long-form content to attract and retain your followers.
Content marketing
Content marketing involves creating blogs, white papers, videos, infographics, and other forms of communication to attract customers. This often goes hand in hand with search engine optimization (SEO) marketing, which attempts to rank pages higher in search results.
82% of marketing teams currently use content marketing as a strategy. With the right content, you can maximize audience engagement, achieve higher conversion rates, and build authority in your niche.
Paid ads
Any time you pay to share your content with users is considered paid advertising. Paid advertising can take many forms.
For example, you could pay a podcaster to run an ad about your business at the end of an episode. Or search engines like Google may use pay-per-click advertising to display your website at the top of relevant search results.
Paid ads serve many purposes, but 33% of marketers use them to increase brand awareness. When done well, paid advertising can reach relevant audiences who can get the most out of your products.
