This December, marketing leaders will help us envision the agency of the future. Today, the head of Allied Global, Arlen Vsal, says that artificial intelligence has brought the future to us.
The marketing agency of the future, powered by artificial intelligence (AI) and automation, is not impossible. This future is now. Leading agencies use artificial intelligence and intelligent workflows to deliver greater value, productivity and innovation to their clients.
Artificial intelligence enables institutions to work faster, smarter, and more efficiently. Advanced artificial intelligence technology can process and analyze enormous data sets, uncover relevant insights, and help develop highly accurate strategies and messages, all in a fraction of the time it would take a human. Increased speed and productivity means agencies can do more work without sacrificing quality.
Agencies that use artificial intelligence for clients get better results and higher ROI for their marketing campaigns. Adaptive AI also improves real-time optimization as market conditions change, and this is important in a fast-paced world.
Artificial intelligence increases productivity through automation
Automating low-value, repetitive tasks frees up agency talent to focus on high-level strategic work that improves client quality. And as machine learning algorithms improve, the quality and consistency of the agency's output will improve over time.
In addition to delivering immediate results to clients, agencies can also use AI to simplify key administrative functions such as finance and human resources. In the financial sector, machine learning algorithms can automate processes such as payroll, invoicing and reporting, saving time and reducing errors. In the HR field, natural language processing can automate the selection of job candidates, thereby speeding up the hiring process. Chatbots can provide 24/7 support to employees for general HR questions and queries. Applying artificial intelligence to these administrative functions can enable administrative teams to focus on more effective initiatives that create value for employees and the institution as a whole.
AI Implementation. what are we doing
At Allied Global Marketing, we provide our teams with powerful tools like AlliedGPT, our in-house AI center, and Foresight, our mix of predictive media and forecasting tools. AlliedGPT provides our employees with on-demand AI support for research, content ideation, and data analysis. Predictions use machine learning to optimize campaign performance across all channels.
We also provide hands-on AI training to all global team members. We learned to leverage these tools to work faster and more consistently across service areas, from strategy and planning to paid media, earned media, owned media and creative solutions.
Thanks to the power of artificial intelligence, we can develop more accurate strategies by quickly analyzing historical data and current market trends. AI accelerates the process of positioning, messaging and creativity.
When it comes to market, AI allows us to track the performance of millions of data points and recalculate tactics based on real-time information. We can run endless simulations to predict optimal marketing and distribution spend to maximize ROI. Adaptive AI responds to changing market conditions, ensuring campaigns remain on target, even when disruption occurs.
This adoption of AI brings benefits to customers. By increasing productivity, efficiency, and throughput, AI-powered workflows save time and money. This enables agencies to provide greater value to clients at every stage, from initial strategic planning to post-campaign reporting and analysis.
Artificial intelligence complements, not replaces, human talent
While AI provides greater productivity and efficiency, it does not replace the need for human intelligence and creativity. At their core, institutions are innovative problem solvers. AI has become part of our toolkit (albeit as a very advanced new tool). Our talented experts continue to drive strategy, actionable ideas and client relationships. AI accelerates certain tasks while expanding our capabilities to deliver greater strategic impact.
We call this combination of artificial intelligence, human talent, and institutional knowledge “artificial collective intelligence.” This symbiotic approach allows AI and humans to complement each other's strengths. Although artificial intelligence is comprehensive, our human resources come first. With the right balance, we can use the best people and machines to achieve extraordinary results for our clients.
The marketing agency of the future is defined by artificial intelligence. Agencies must harness the full potential of AI to improve the way we work and the results we achieve. As marketing becomes more complex, the use of artificial intelligence and automation will become increasingly important. By combining human talent and artificial intelligence, we can focus on what we do best: providing innovative and disruptive solutions that help our customers succeed in the marketplace.
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