SAN DIEGO , Dec. 12, 2023 /PRNewswire/ -- ESET, a global leader in digital security, today launched Marketing as a Service (MaaS), an innovative new addition to its partner program. Customized offers include sales funnel marketing campaigns for ESET channel partners to generate new leads, grow existing relationships and increase brand awareness.
“Many merchants don't have the resources to execute complex marketing campaigns that drive business growth,” said Ryan Grant , ESET's vice president of sales in North America. “ESET is a channel-focused company. We created this new program based on feedback that our partners were facing challenges executing complex marketing campaigns and needed specialized, personalized marketing support. ESET as a Service solves this problem by providing a continuous flow of marketing offers. Customer proposal. “Once you move from the initial phase to the demo, you're almost done.”
MaaS, a six-month campaign, is part of ESET's robust Marketing Development Fund (MDF). Dedicated marketing support helps channel partners maximize their reach potential, attract high-quality leads, increase sales and cross-sell opportunities, and provide consistent, personalized email communications. Using a data-driven approach, ESET adapts communications based on campaign performance to ensure the program achieves its intended results.
“MaaS is another offering from ESET that clearly demonstrates our commitment to helping partners like SSO succeed and achieve our growth goals,” said Rusty Sailors , CEO of Secure Smart Office. “The MaaS program is like adding another person to the SSO team and allows us to revive dead contacts. We already have end-user support and see great potential in this new program.”
“Our message to our partners? Let us do the hard work for you,” said Hope McCluskey , Chief Marketing Officer, ESET North America. “We are committed to supporting partners at all levels, providing them with the customized solutions they need to improve profitability and productivity We design MaaS to help our partners seize the right opportunities, develop relationships, achieve long-term engagement and maximize the return on their investment.
Designed to be simple, flexible, convenient and predictable, the ESET Partner Program offers personalized and responsive technical, sales and marketing support. Focused on high profitability, incubation protection, a portfolio of world-class cybersecurity solutions and managed services, and local customer support, ESET leverages new channels with the tools and resources you need to enter new markets and grow your business .
For more information about the partnership with ESET, visit https://www.eset.com/us/partnernow/.
About ESET
For over 30 years, ESET® has been developing industry-leading IT security software and services to protect businesses, critical infrastructure and consumers from increasingly sophisticated digital threats around the world. From mobile and endpoint security to endpoint detection and response, as well as encryption and multi-factor authentication, ESET's high-performance, easy-to-use solutions protect and monitor 24/7, improving security across real time to ensure the safety of users and companies. race. . As threats evolve uncontrollably, you need an IT security organization that ensures the safe use of technology. With the support of ESET research and development centers around the world, we work towards a shared future. For more information, visit www.eset.com or follow us on LinkedIn, Facebook and Twitter.
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Source ESET
