NEW YORK , Nov. 30, 2023 /PRNewswire/ -- mParticle, an AI-powered real-time customer data platform, today announced that it has acquired the advertising and marketing technology expertise of Amazon Web Services (AWS) in the Public category. " and data management. Achievement of the AWS Advertising and Marketing Technology competency recognizes mParticle's expertise in providing customers with software solutions that enable advertisers and marketers to reinvent workloads with solutions that simplify their data infrastructure, maximize the value of their data and accelerate growth.
As advertisers and marketers look to use the cloud to innovate and achieve digital transformation, they increasingly need partners with services and solutions tailored to their needs. AWS Marketing and Advertising Technology Competency Partners provide these customers, including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics providers, with AWS-validated solutions and services to help accelerate their transformation.
Leading enterprise brands like NBCUniversal, Jetblue, and Venmo partner with mParticle to simplify customer data infrastructure, maximize data value, and accelerate growth at scale.
Achieving AWS Advertising and Marketing Technology Competency differentiates mParticle in the AWS Partner Network (APN) because of its proven technical capabilities and proven success with customers using AWS cloud solutions for the advertising, marketing, and advertising industries.
To earn the AWS Marketing and Advertising Technology Competency, AWS Partners must pass a rigorous technical review by AWS Solutions Architects and provide multiple verified customer references.
“mParticle is proud to achieve AWS Marketing and Advertising Technology competency,” said Jake Dell Aquila, vice president of partnerships at mParticle. “Our team is committed to helping customers orchestrate data flows and goal rules in real-time across channels and partners, leveraging the agility, breadth of services, and speed of innovation that AWS provides.”
AWS provides scalable, flexible, and cost-effective solutions for startups and global enterprises. To ensure seamless integration and implementation of these solutions, the AWS Competency Program helps customers discover proven solutions and services from AWS Partners for specific industry use cases. Explore AWS partner solutions and/or services offered through AWS Data Exchange, AWS Marketplace, or APN Partners, including mParticle.
About mParticles
mParticle is an AI-powered real-time customer data platform that supports the entire customer data stack, combining data quality and compliance protection with advanced analytics and predictions. Companies like NBCUniversal, JetBlue, and Venmo use mParticle to simplify customer data infrastructure, maximize data value, and accelerate growth at scale. mParticle has raised nearly $300 million in funding. Founded in 2013, mParticle is headquartered in New York City with employees worldwide.
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