NEW YORK, Nov. 20, 2023 (GLOBE NEWSWIRE) -- Kepler, a global marketing consulting firm, today announced the launch of KIP MMM, a proprietary marketing mix modeling solution that delivers effective performance and value in the face of evolving measurements and data. landscapes of intimacy.
New offering includes full integration with the Kepler Intelligence Platform (KIP), an audience and decision engine that has attracted billions in media investments for Fortune 500 companies and is designed to meet the critical measurement needs of specialists of marketing today. By bringing together the key components of AdTech and measurement into a streamlined, KIP-hosted solution, KIP MMM brings clarity to an increasingly complex martech stack.
KIP MMM is a unique integration based on Robyn's open source Meta code that enables custom development of cookie-free measurement solutions. By integrating ad operations, ad performance, budget tracking and automated insights into KIP, Kepler gives brand marketers the advanced solutions they need without having to rely on multiple AdTech providers.
Evan Miller, global director of data and product science at Kepler, said: “Unlike most MMMs, which aim to provide information to their customers in the form of routine presentations every few months, we have designed KIP MMM to go beyond compartmentalization. It integrates with our existing infrastructure and data dashboards, allowing marketers to not only understand the strategic, cross-channel impact of their programs, but also connect MMM insights to everything they do every day.
KIP MMM helps brands identify opportunities to increase ROI by up to 60%. Additionally, brands can expect a 50% reduction in modeling time and an average savings of 40% compared to MMM providers.
KIP continues to enjoy popularity in the industry and was recently named Best Program Management Solution at the 2023 MarTech Breakthrough Awards and Best Enterprise Media Technology at the 2023 AdExchanger Awards. Kepler's latest MMM innovation highlights commitment of the company to deliver value and performance to brands that operate globally and evolve digitally. the marketing landscape.
About Kepler
Kepler is a global agency built for the digital world. We help our clients harness the incredible power of data, technology and human insights to transform their marketing, build more personalized connections with consumers and achieve business breakthroughs. Founded in 2012, the company is a member of kyu, the strategic business unit of Hakuhodo DY Holdings Inc. Partner companies include: IDEO, Sid Lee, SYPartners, Godfrey Dadich and BEworks. For more information, visit www.keplergrp.com.
Kepler contacts for public relations:
Adrienne Scardatta
Founder and CEO
Atrium RP
adrienne@atrium-pr.com
(917) 402-5377
