Founder and CEO of 42DM, a B2B digital marketing agency for technology companies.
Building a successful marketing campaign requires a deep understanding of the one thing that drives results: how people search for solutions to their problems. Major technological innovations have revolutionized the way we search, from scanning physical documents to searching the web on Google.
The founding concept of Google as the ultimate search destination has shaped modern marketing in many ways. The founders of HubSpot were among the first to notice this shift in search behavior and used this information to develop a marketing approach to the growth of B2B technology.
Why is inbound marketing so effective? Because instead of inundating your audience with unwanted content, as outbound marketing often does, it facilitates the connections people need and the solutions to their problems. As a HubSpot partner, my agency and I have been implementing inbound marketing for our clients for seven years. Despite the gradual change in consumer behavior due to the proliferation of social media, it has proven to be a very successful solution so far.
