Creating unique experiences that truly resonate with your audience is critical to event marketing success. However, hosting an event that stands out is easier said than done. With so many individuals and organizations competing for a limited audience, how do you build an engaged participant base? The answer: channel marketing.
What is channel marketing? The marketing funnel is like a roadmap that guides prospects through a series of personalized actions, such as an engaging video, webinar, or informational item to purchase. Unlike static websites or generic social media ads, well-structured funnels are personalized and targeted, addressing specific problems or answering relevant questions from each prospect. Using channel marketing, you can create dynamic, interactive experiences that bring your audience closer to your event, increasing the chances of conversion success.
ClickFunnels is a platform that simplifies the process of building sales and marketing funnels for businesses. The platform offers a comprehensive, cost-effective suite of tools and features and is designed to guide potential attendees step by step through their journey, from capturing interest to converting them into enthusiastic, engaged event attendees.
In this article we explore how businesses can harness the power of channel marketing to ensure the success of their next event, covering everything from strategy to channel and budget optimization.
Develop an engaging event strategy
If you don't understand your audience, the goals and objectives of your event, how can you start planning? Whether you want to launch a new product, foster relationships within your industry, or offer thought leadership, an engaging event strategy aligns the goals and objectives of the event with the needs and desires of your target audience. By creating a clear roadmap, you can focus on the strategic decisions that will contribute to the success of your event.
ClickFunnels simplifies the event planning process by providing valuable insights and data-driven strategies to ensure a targeted approach. Knowing your audience's preferences, demographics, and constraints can help you create an event that resonates with potential attendees and motivates them to attend.
Audience analysis is used to personalize speaker sessions and activities closely related to the ClickFunnels Live Funnel Hacking community. Results? A sold out event with over 5,000 attendees and very active speakers such as Jocko Willink, Kathy Yoder, Dr. Ben Hardy, Eric Thomas and Ben Kjar.
Creating a compelling value proposition will further differentiate your event by highlighting unique benefits such as dedicated speakers, networking opportunities and valuable resources. Focusing on unique content creates a strong incentive for potential attendees to choose your event over others. Once you've explained the reason for your event, you can start building a funnel to drive your audience to your event.
Maximize ROI through budgeting and channel optimization
Once you've developed an event strategy, the next step is to maximize your marketing budget. To help businesses get the best value for their money, ClickFunnels tracks spending, evaluates the effectiveness of advertising channels, and makes data-driven adjustments. You can ensure investments generate desired returns, attract audiences that meet your goals, and increase the overall reach and impact of your event by optimizing spend.
Engaging landing pages and optimized funnels are key to attracting potential attendees to sign up. ClickFunnels offers businesses access to visually appealing landing page templates that effectively communicate the value of attending your event. Well-designed landing pages and event funnels ensure a smooth and engaging registration experience. Attractive images, concise messages and clear call-to-action buttons help turn interest into action, leading to event registration.
Through careful budgeting and channel optimization, you will not only maximize ROI, but also set the stage for the next step: nurturing leads and attracting event attendees.
Interview stakeholders and participants
The event registration process is an important step in building a successful event. ClickFunnels makes it easy to manage participants, track their progress through the sales funnel, and manage the entire registration process.
The post-registration experience is equally important as it is the time when you can nurture potential customers and build relationships with them. By building relationships based on channel marketing, your audience will feel more connected to your brand and will be more likely to attend future events.
Consider these post-subscription marketing tactics to improve your relationship with your audience:
Automated Email Reminders – ClickFunnels allows you to send automated emails to remind attendees of upcoming events. By sending a few timely reminders, you can help attendees remember why they want to attend your event. You can also include social media posts and links in emails so attendees can share them on their own social media pages and increase attendance at your event.
Post-event follow-up: At the end of the event , send an email thanking attendees for their participation and providing information about upcoming events. You can use this opportunity to get feedback on how well the event went (and what could be improved).
Before FHL, ClickFunnels engaged potential attendees through targeted marketing channels that provided educational and engaging content, building anticipation and value for the event. These pre-event touchpoints not only drive ticket sales, but also build relationships with audiences. Once someone purchases a ticket, they will be welcomed into the FunnelHacking LIVE Facebook community, where they will stay engaged and informed through constant updates and interactive discussions.
After the event, ClickFunnels maintains these relationships through thoughtful follow-up content, sharing highlights and moments that help convert attendees into community members, creating a cycle that encourages participation in future events.
From developing strategies that attract engaged attendees to cultivating interested leads to optimizing funnels and budgets, ClickFunnels can create funnels that move interested people from initial interest to committed event attendance to loyal customers who follow.
Use channel marketing for the effects of current events
Using channel marketing strategies enriches your event planning and ensures your next event is impactful and memorable. ClickFunnels provides the tools you need to take your event from an idea to an unforgettable experience. Event marketing isn't just about filling venues, it's about creating meaningful engagement and long-term commitment to the brand. Adopting funnel marketing as the cornerstone of your strategy will lay the foundation for current and future success, allowing you to generate interest, engage target audiences, and grow long-term brand loyalty through successful events.
About the author:
Todd Dickerson : I'm the co-founder of ClickFunnels, a leading SaaS platform that helps entrepreneurs and businesses create and launch sales funnels. With over 20 years of experience in web development and online marketing, I have created and scaled web applications and tools that increase search engine visibility and user engagement.
As Product Manager at ClickFunnels, I oversee platform expansion, feature development, in-app marketing, and overall product development. My passion is creating innovative, easy-to-use solutions that solve real-world problems and enable our customers to increase their online presence and sales. My mission is to make ClickFunnels the best online marketing tool for every business owner.
