Business owners receive tons of marketing emails in their inbox every day, but not all emails are opened or read. Because many emails are generic, generic, and not tailored to the recipient, managers can quickly review and determine which emails are worth reviewing and which are destined for garbage.
As experts, members of the Forbes Business Council have experience managing email communications as both senders and recipients. Below, each of the 17 outlines specific actions marketers can take to create marketing emails that will grab the attention of business leaders and encourage them to read them.
1. Create a post “Skins in the game”.
When a marketing email addresses an issue or problem we face, it's natural to read it. In other words, if an email contains some kind of “skin in game” message, someone is more likely to read it. For example, a marketing email that says “We can help you generate leads” doesn’t work. But if it says, “We can help you turn your prospects into clients,” the recipient gets curious. -Vasudevan Swaminathan, Zuci Systems
2. Be direct
We all have a limited number of cognitive calories, so if you make your question too vague or too complex, you'll be asking the reader to do all the work for you. Start with what you can choose and don't worry about ego. Make it easy for the reader to make the quick decision that often makes the difference between success and futility. -Jason Haddock, Sozo Labs
